1st November, 2016 – International marketing company BlueVenn today announces its position as a founding member of the newly launched Customer Data Platform (CDP) Institute, a vendor-neutral organization dedicated to helping marketers manage customer data and achieve the elusive Single Customer View
Founded by David Raab, of independent technology analysts Raab Associates, the Institute creates a community and impartial resource to educate marketers on how purpose-built CDPs have the capability to succeed where alternative approaches to customer data management have not.
The Institute considers a Customer Data Platform as a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” a category it defined in 2013 and considers a solution to marketers biggest data problems.
Thanks to the sponsorship of a number of leading CDP vendors, including BlueVenn, the Institute is able to offer a library of white papers, surveys, evaluation guides, case studies, and product information to members at no charge. Membership will also give access to a daily newsletter with industry news and opinion, a public forum for marketers and industry experts, and a directory of industry vendors.
CDP Institute founder David Raab said:
“The growing need for more complete, more accessible customer data has fueled the rise of CDP systems. We’ve identified nearly two dozen vendors who fit the definition. But awareness of CDPs is still low. The Institute will educate marketers about CDP capabilities and to help them take full advantage of these powerful new systems.”
Curt Bloom, US President of Operations of BlueVenn, said:
“Faced by a vast martech landscape, a knowledgeable resource community to help marketers appreciate the value of CDPs is essential and BlueVenn is therefore delighted to be a part of the Institute. We welcome the opportunity to share an understanding of the BlueVenn unified customer view offering and how it can optimize and connect customer data from every channel for better marketing.”
All resources are available on the CDP Institute website at www.cdpinstitute.org.
ABOUT THE CDP INSTITUTE
The Customer Data Platform Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Specific activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and an online forum. www.cdpinstitute.org
BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
BlueVenn’s clients have included Asos, Subaru UK, Lego, The Washington Post, Gannett, The American Automobile Association, Liverpool Victoria, BetFred, lastminute.com and SunLife. www.bluevenn.com