BlueVenn, the international Customer Data Platform (CDP) provider, has announced that Small World Financial Services, which offers fast, secure worldwide payment services to individuals and businesses alike, has selected BlueVenn to help it further develop its unified customer experience across the brand.
Using BlueVenn’s Single Customer View capability, the global money transfer operator will be able to generate actionable insights through the vast amount of customer data at its fingertips, to drive deeper customer engagement. Small World handles more than 15 million worldwide transactions every year across its digital and physical estate on three continents, and will use these customer insights to execute omni-channel, global brand campaigns, in a secure and consistent environment.
BlueVenn’s CDP and multichannel marketing hub creates a two-way data flow between individual customer profiles and the full spectrum of branded marketing channels, enabling the agile creation of appropriate marketing messages. By implementing this technology, Small World Financial Services will ensure that customers enjoy a unified experience across all channels, which will encourage them to build a more robust, intimate relationship with the brand.
Nick Day, Small World Financial Services’ CEO, said:
"Small World has always focused on developing strong relationships with our customers across our branches, digital estate and via our agents. The adoption of BlueVenn as our global CRM solution is an important component of our data driven, omni-channel view of our rapidly growing customer base."
Steve Klin, CEO of BlueVenn, said:
“BlueVenn will support Small World Financial Services’ CRM operation, enabling the company to respond rapidly and effectively to feedback and deliver joined-up campaigns and a tailored customer experience. Our Marketing Hub will sit at the core of its retention marketing strategy, becoming the primary tool used to make vital online customer engagement decisions.”
About Small World Financial Services
Small World Financial Services is a provider of payment services with a clear vision to be our customers' favorite choice for their global payment needs. We are focused on making a big world small. Put simply, the more people we can help reach family, friends and businesses overseas with money, the smaller the world will become. We put our customers at the heart of everything we do, reflecting their diversity in our teams, and empower our teams to deliver the best value and service through our branded global network and digital solutions. Our network of over 250,000 pickup locations, and our global team of 800 people, are collectively on a journey to make a big world small for the 15m, and counting, worldwide transactions that our customers make each year.
BlueVenn provides marketers with all the analytics, predictive insight and omnichannel marketing automation capabilities they need. Powered by its Customer Data Platform, it unifies every customer interaction throughout time, from all devices and channels, and provides the ability for marketers to understand customer behavior like never before, whilst delivering personalized, real-time experiences that increase engagement and overall spend. BlueVenn has five offices, located in the US, UK and France, and over 400 brands worldwide use its omnichannel marketing hub and CDP.
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