Award winning, luxury hotel and resort takes control of its data to better understand its customer base and conduct more intelligent marketing.
BlueVenn, the international vendor of multichannel marketing software, has been chosen by West Midlands hotel and golf resort The Belfry to future proof its marketing with a customer insight and email solution to broaden its recognition both locally and nationally.
The Belfry Hotel & Resort is a beautifully secluded, yet remarkably well connected destination located in the Midlands that is synonymous with Golf having hosted the Ryder Cup more than any other venue in the world.
In 2014, The Belfry completed a £26m refurbishment, entering a new era as a leading leisure, business and golf destination, complete with a luxurious spa and leisure club, a variety of bars and restaurants, onsite nightclub and spectacular outdoor space. In 2015, The Belfry won a host of awards including England’s Leading Resort, England’s Best Golf Course and England’s Best Golf Hotel at the World Travel and World Golf Awards.
The partnership with BlueVenn has empowered The Belfry with its own standalone marketing solution, to give the marketing team direct access to their customer data, reducing the reliance on third parties.
Using a combination of BlueVenn’s customer analytics technology integrated with email service provider dotmailer, The Belfry has the ability to optimise campaigns and transform insight into action through targeted, personalised and relevant campaigns.
BlueVenn will help our marketing team take direct control of our database and launch email campaigns in house. The software gives us the ability to understand more about our customers and their behaviours, whilst saving both time and money. Having this information at our fingertips will help improve our targeting and the solution links directly to our email service provider, ensuring a simple seamless process.
Gail Webb, Marketing Director, The Belfry
BlueVenn Marketing Director Anthony Botibol, said:
We’re proud to have a long-standing relationship with The Belfry and are delighted to be working with the company again. The partnership with BlueVenn will enable The Belfry to engage with customers with segmented campaigns, react quickly to events, develop measureable marketing strategies and, importantly, have full access to a trustworthy customer database. We look forward to seeing some exciting results.
About The Belfry
The iconic The Belfry Hotel & Resort is situated amongst 550 acres of stunning West Midlands countryside, known as the spiritual home of The Ryder Cup having hosted the event for a record four occasions. With three golf courses and an academy, The Belfry certainly caters for all golf enthusiasts.
Away from their golf courses, The Belfry has also built a stellar reputation in the resort and conference hotel world. With 319 signature bedrooms, 14 luxury suites and 22 conference and meeting rooms, the standard of accommodation and event space is a real draw to guests of the resort. With the capacity to host up to 400 guests and with years of corporate event experience, The Belfry is a master of event organization. On top of this, the resort boasts a state of the art gym, complimented by the award winning ESPA Spa that is the perfect place to relax and unwind with 12 luxury treatment rooms as well as a unique Fire & Ice Experience.
Where The Belfry has truly excelled in recent times is with their gastronomy offerings and the way they cater for all needs. The famous 3 course Sunday Lunch in The Ryder Kitchen or the a la carte menu in The Ryder Grill have always been hugely popular with visitors to the resort. As well as this, the opening of Rocca’s Pizza Pasta restaurant adds yet another string to the bow of The Belfry’s impressive culinary experience. The renowned Brabazon Bar is also the place to go for a well-earned drink or delicious afternoon tea.
Additionally, the kids are looked after at The Belfry, with a beautiful woodland trail, playground and a Ryder Legends miniature golf course, keeping them entertained at all times. www.thebelfry.co.uk
BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers. www.bluevenn.com