BlueVenn, the global multi-channel marketing software provider, is pleased to announce that it has appointed Curt Bloom as the President of its operations in the US.
Following the recent launch of BlueVenn’s latest multi-channel marketing campaign tool, Curt heads the strategy for an exciting period of growth in the US, further building on company's already impressive collection of clients.Speaking of the appointment, Steve Klin, CEO of BlueVenn said:
Curt has been a friend and an adviser to Blue Group for many years. We’re delighted to welcome him to BlueVenn as President, as his experience in building and deploying solutions on a global basis will be a great opportunity for us as we look to expand our footprint.
About Curt Bloom
Curt has been in the marketing automation space since 2000, having worked for several high profile organizations, including Unica, SmartFocus and Crimson Hexagon. More recently, he has worked with for a number of mobile, social media and customer analytics start-ups in Europe, Latin America and Asia, helping to build their presence in the US.
Curt has a long history with BlueVenn, having been instrumental in the growth of BlueVenn’s forebear, SmartFocus and has served as BlueVenn’s US Advisor since 2013.
Now based in Boston, a hotbed for local innovation and talented people, Curt will be drawing on his vast experience cultivating teams to push forward sales of BlueVenn solutions. He says:
There is a lot of room in the market, particularly with companies seeking to integrate marketing channels, I think that BlueVenn’s software, coupled with superior analytical and data management solutions offer a powerful way for marketers to deliver great customer experience, and positive business results. “The US market continues to be key in maximizing BlueVenn’s growth opportunity; I am excited to be taking BlueVenn to the next level, building out our sales, marketing, software and customer service capabilities.
BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.