International marketing technology vendor BlueVenn today announced new integration functionality with digital commerce and fulfilment platform Magento. The connector provides Magento users with cohesive connectivity to BlueVenn's customer analytics, insight and journey management tools.
Magento is the worldwide leader in cloud digital commerce innovation, empowering brands, merchants and retailers to quickly and cost-effectively deliver engaging omnichannel shopping experiences.
The BlueVenn Magento connector overcomes difficulties that many companies face when introducing new Martech solutions into their existing technology stack, by integrating all Magento customer data with BlueVenn’s marketing automation tools.
Without engineering effort required, Magento users will benefit from the ability to analyse and segment their customer base; then create and deploy highly targeted omnichannel campaigns using the drag & drop customer journey canvas. BlueVenn can also connect all online and offline channels, for the construction of a unified customer view.
Connectivity to BlueVenn also brings the option to add real-time personalization features to commerce sites. For example, smart content and triggered messaging, including cart abandonment recovery.
BlueVenn Group Marketing Director, Anthony Botibol, says:
“This new connector gives Magento users the power to take control of the valuable customer data their commerce sites collect. Using BlueVenn tools, they can analyze, segment and target customers with highly relevant, contextual marketing communications, across all channels.
“Not only that, the easy transfer of data between the two platforms, combined with BlueVenn’s ability to build a Single Customer View, means marketers can understand their customers better, find desirable new prospects and engage with them more effectively than ever.”
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