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Betfair use BlueVenn campaign planning and analysis solutions


Leading betting exchange Betfair use campaign planning and analysis solutions from BlueVenn to improve the productivity and efficiency of its twice-daily email marketing campaigns.

BlueVenn, a leading international marketing software company, today announces that it has been selected by Betfair to improve its email campaign analysis and marketing responsiveness across the UK.

Betfair, the world’s leader in online betting, has selected BlueVenn systems in order to create more personalized and relevant campaigns to more effectively target its wide range of customers, from football betting enthusiasts to horse racing punters and everyone in between. BlueVenn will provide Betfair with the ability to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.

Anton Bell, Head of Marketing and Insight, Betfair

We design and distribute numerous email marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight to allow us to personalize campaigns and efficiently analyze results. We found that BlueVenn offered us the best combination of analytics and email.
Anton Bell, Head of Marketing and Insight, Betfair

BlueVenn said:

As the UK online gaming sector is an extremely competitive market, it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results by increasing relevance for customers and inform improved understanding of campaign effectiveness.

About Betfair

The Betfair group of companies (‘Betfair’) offers a global portfolio of gambling products and services. This includes the world’s leading betting exchange (a concept pioneered by Betfair), which is provided in the UK.

Separately Betfair’s established gaming products include Betfair Poker, Betfair Casino and a number of exchange¬enabled games. All of these are offered from Malta. Betfair is a licensed gambling operator in the UK, Australia, Malta, Italy, Austria and Germany.

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