As we approach the busiest time of year for shopping, retailer's thoughts inevitably turn to opitmizing the shopping experience. More specifically, ensuring conversions from smartphones and mobile devices are as stress-free as possible.
The incentives couldn't be greater. Studies from eMarketer show that mobile-based purchases in the US have increased by over 50% in the last year alone, with retail m-commerce sales expected to generate in excess of $102 billion. Similar increases have been recorded in other parts of the world, with nearly a third of all online orders from the UK, France and Germany in the 2016 Christmas period coming from a mobile phone.
Safe to say, the smartphone has taken center stage in retail e-commerce.