BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.

The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

Topics: Press Release News

BlueVenn celebrate the success of its inaugural JOIN Digital data marketing conference

JOIN Digital, BlueVenn’s inaugural online data marketing event, ended yesterday after two days and 15 informative sessions from 16 industry experts. The marathon event ran across Wednesday November 15 and Thursday 16, with each day screening back-to-back live sessions to hundreds of marketing and data professionals from across the globe.

If you missed it, you can catch the whole of JOIN Digital 2017 on-demand here.

Topics: News

BlueVenn collaborate with Throtle to add identity resolution services, to build richer customer profiles and more engaging marketing strategies across the customer journey

Bristol, UK, & Boston, MA. November 20, 2017: BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announced today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution.

Topics: Press Release News

Retailers transform the holiday shopping experience with BlueVenn's eCommerce integration

As they do every year, retailers are crossing their fingers for a successful holiday shopping season. However, achieving this should be less about hope. It should be more about the successful integration of their online and offline channels and delivering a seamless customer experience.

BlueVenn has revealed its continuing mission to help retailers succeed in a multichannel world. Here, we announce three new e-commerce connectors to our Customer Data Platform, for the Shopify, Magento and WooCommerce platforms.

Topics: News

BlueVenn invite marketing professionals to its two-day online data marketing event, JOIN Digital, this November

BRISTOL, UK & BOSTON, MA. October 20, 2017: BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

From AI and predictive analytics to customer data platforms, customer journey optimization and identity management, JOIN Digital is an interactive and online two-day event, featuring over 15 online seminars focused on customer marketing, and how to tackle the complex landscape of big data, analytics and customer journeys.

Topics: Press Release News

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

Topics: Press Release News

Show report: BlueVenn at TFM17

Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

Topics: News Article

Infographic: The Mythical Beasts of Marketing

Do marketers have the skills or the technology to take on some of the the biggest challenges in their industry? Dare they tackle the mythical beasts of marketing...?

Topics: Infographic

Luxury beauty retailer Space NK Apothecary create personalized customer journey and loyalty reward experiences with BlueVenn

BRISTOL, UK & BOSTON, US – AUGUST 14, 2017: Luxury cosmetics, skincare and beauty retailer Space NK Apothecary has chosen the BlueVenn Customer Data Platform to create an integrated personalization project, to enhance its online proposition by delivering intelligently tailored customer journey experiences and incentivizing brand loyalty.

Topics: Press Release News Win Release

Commodities intelligence specialist CRU implement a Single Customer View from BlueVenn for efficient, enhanced marketing

BRISTOL, UK & BOSTON, US – AUGUST 8, 2017: Global metals, mining and fertilizer industry intelligence expert CRU has chosen leading Martech provider BlueVenn to implement a Single Customer View, for an integrated database that enables effective marketing and analysis.

Topics: Press Release News Win Release