BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

BlueVenn invite marketing professionals to its two-day online data marketing event, JOIN Digital, this November

BRISTOL, UK & BOSTON, MA. October 20, 2017: BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

From AI and predictive analytics to customer data platforms, customer journey optimization and identity management, JOIN Digital is an interactive and online two-day event, featuring over 15 online seminars focused on customer marketing, and how to tackle the complex landscape of big data, analytics and customer journeys.

Topics: Press Release News

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

Topics: Press Release News

Show report: BlueVenn at TFM17

Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

Topics: News Article

Infographic: The Mythical Beasts of Marketing

Do marketers have the skills or the technology to take on some of the the biggest challenges in their industry? Dare they tackle the mythical beasts of marketing...?

Topics: Infographic

Luxury beauty retailer Space NK Apothecary create personalized customer journey and loyalty reward experiences with BlueVenn

BRISTOL, UK & BOSTON, US – AUGUST 14, 2017: Luxury cosmetics, skincare and beauty retailer Space NK Apothecary has chosen the BlueVenn Customer Data Platform to create an integrated personalization project, to enhance its online proposition by delivering intelligently tailored customer journey experiences and incentivizing brand loyalty.

Topics: Press Release News Win Release

Commodities intelligence specialist CRU implement a Single Customer View from BlueVenn for efficient, enhanced marketing

BRISTOL, UK & BOSTON, US – AUGUST 8, 2017: Global metals, mining and fertilizer industry intelligence expert CRU has chosen leading Martech provider BlueVenn to implement a Single Customer View, for an integrated database that enables effective marketing and analysis.

Topics: Press Release News Win Release

Meet BlueVenn at the 2017 Technology for Marketing exhibition

This year’s Technology for Marketing (TFM) event will be taking place on September 27-28, returning to its familiar home of Olympia London in the UK’s capital. Once again, BlueVenn will be attending, demonstrating the latest features of our Customer Data Platform, including adaptive customer journey orchestration, predictive modeling, real-time marketing and much more.

You’ll be able to find BlueVenn on stand T456, so be sure to drop by to see our software in action or learn more from our knowledgeable team.

Topics: News

Happy Birthday, John Venn! Five fun facts about our favorite mathematician

BlueLull. BlueLiebniz. BlueEuler. If our name had been inspired by anyone else, BlueVenn just wouldn’t be the same. Sure, John Venn may not have been the first to use schematic diagrams to represent set collections and all their possible logical relations, but unlike those before him, he was the first to popularize them.

Topics: News Article

BlueVenn announce JOIN 2017 data marketing conference in Las Vegas

BlueVenn is incredibly excited to announce JOIN 2017, a data marketing conference for marketing and insight professionals, held at the Aria Hotel & Resort in Las Vegas, November 2-3, 2017.

Topics: News Article

BlueVenn selects Adestra as its email marketing technology partner

Bristol, UK & Boston, MA – June 29, 2017 :: Leading Martech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.

Topics: Press Release News