BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

How segmenting an automotive audience leads to more sales

Nobody buys a new car in a hurry. After all, a car is the second most expensive purchase that people routinely make (after a home), and those purely interested in utility or seeking an emergency replacement tend to shop second hand. A new car is a status symbol. It represents who you are, how you live, and what you like to do in your spare time – and that’s without thinking about keeping your family safe, the likely weather and road conditions, and your mileage and environmental preferences. Automotive clients know what they’re looking for and are willing to hold off until they find it. So, the buying journey can take years and approaching the right customer in the right way is absolutely critical.

Topics: personalisation customer engagement automotive personalization customer journey orchestration data unification segmentation segments

How can travel & leisure marketers segment and target customers effectively

The explosion in do-it-yourself online bookings and the trend for bundled holiday products over the last decade has made knowing and defining the target market more important than ever within the travel & leisure industry. It used to be enough to segment customers by core demographics – their age, residential location and life stage, for example – but reaching the right customer with the right message in a competitive digital arena has become much trickier.

Topics: travel audience profiling omnichannel marketing segmentation Travel & Leisure leisure segments

Infographic: Business Case for a CDP

If you're looking for some solid statistics to help convince your company's directors that businesses with Customer Data Platforms (CDP) perform better than those without, then look no further. In 2019, BlueVenn and London Research surveyed close to 200 businesses with revenue of $50 million or above to find out how companies are using CDPs to improve their performance and customer journey. Arguably, the most interesting finding is that CDP owners are 2.5 times more likely to outperform their company's marketing goals than their peers. 

Topics: Customer Data Platform cdp

How CDPs can drive cross-channel, real-time marketing opportunities for retailers

According to Gartner, “Access to customer data, in real-time, unifying profiles across channels and ability to measure comprise the competitive playing field that will define the coming years,” allowing retailers to effectively personalize cross-channel customer journeys.

A Customer Data Platform, or CDP, helps by bringing in huge amounts of online and offline customer data from a multitude of sources, then cleansing, deduplicating and unifying this information into a Single Customer View that can then be accessed by all other marketing channels, platforms and business intelligence tools.

To then unify these profiles across channels, look for a CDP with ‘orchestration’ or campaign management capabilities, which will function as a ‘smart hub’ to orchestrate and trigger all your channels from a central decision-making point.

Topics: predictive analytics retail personalization Customer Data Platform data unification cdp

BlueVenn Wins ‘Data-Driven Product of the Year 2019 at London DataIQ Awards

July 11, 2019

BlueVenn, the leading (and multiple award-winning) Customer Data Platform vendor, was yesterday announced as the winner of the best ‘Data Driven Product or Service (Data Titan)’ at the Data IQ 2019 awards ceremony in London.

Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the importance of data compliance and best practice in B2C and B2B marketing.

Topics: Latest News & Press Releases

BlueVenn and London Research release customer data platform maturity model

June 4, 2019

More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research.

The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one.

Topics: Latest News & Press Releases

BlueVenn ENGAGE 2019.1 Software Release

The new BlueVenn 2019.1 release is here - but with a new name - BlueVenn ENGAGE! This is to coincide with the launch of the new BlueVenn UNIFY product in March 2019. 

UNIFY is our new 2nd generation Customer Data Platform that delivers a marketer-controlled Single Customer View, and the ability to manage your customer data autonomously within the tool. 

As well as the new name, BlueVenn ENGAGE 2019.1 comes with a new User Interface, new Cascade Segmentation functionality, a range of administration enhancements to improve the speed and processing of campaigns, and an exciting preview of a new Attribution module.

Topics: BlueVenn update

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Bristol, (UK) and Raleigh, NC (US) - Jan. 17, 2019

Park Group plc, the UK’s leading provider of prepaid gift cards, multi-retailer gift vouchers and digital rewards services, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalization capabilities.

  • Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing.

  • The platform will enable cross channel personalization by integrating email, mobile, direct mail and SMS marketing channels.
Topics: Latest News & Press Releases

What’s new in the BlueVenn 2018.3 release?

BlueVenn combines the ability to create a Single Customer View with award-winning omnichannel marketing automation capabilities. This week we’ve released a series of requested updates to the campaign planner and customer journey engine. These will further improve the testing, coordination and analysis of marketing campaigns.

Topics: BlueVenn update

BlueVenn wins “Best Overall Marketing Campaign Management Solution” at the MarTech Breakthrough Awards

Bristol, UK and Boston, USA - Aug. 24, 2018: BlueVenn, the first Customer Data Platform to integrate omnichannel marketing automation tools into its data unification solution, has been announced as the winner of the 2018 MarTech Breakthrough Award for “Best Overall Marketing Campaign Management Solution.” This first place has been awarded by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry.