BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

BlueVenn's Facebook & Google connectors enable better attribution and reduce advertising spend

Traditionally, the lion’s share of online ad spend has ended up in the pockets of two of the biggest marketing services in the world, Google and Facebook. Google Display ads, which are targeted according to web content, theme and client preferences, and Facebook ads, targeted through location, demographic and profile information, have always had above-average marketing clout, since the two services boast such a colossal reach between them.

Topics: identity resolution omnichannel marketing advertising

Natural Habitat Adventures creates personalized experiences with BlueVenn

BlueVenn has been selected by Natural Habitat Adventures, the specialist provider of high quality, sustainable nature adventures and conservation travel partner of the World Wildlife Fund. The travel group will use BlueVenn’s CDP to unify online and offline customer data, plus its analytics to gain a deeper understanding of customers, and its marketing automation tools to create personalized experiences across many channels.

Topics: Latest News & Press Releases Travel & Leisure

New report finds customer data analysis key to omnichannel marketing success

Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see a strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.

Topics: omnichannel marketing Latest News & Press Releases

Foxtons chooses BlueVenn to optimize its customer data management and marketing automation

BlueVenn, the award-winning Customer Data Platform vendor, today announced that Foxtons, London’s leading estate agency, has selected BlueVenn’s Customer Data Platform and Omnichannel Marketing Hub solution to improve its customer insights and ability to hyper-personalize the customer experience.

Topics: Latest News & Press Releases

BlueVenn wins The Estée Lauder Companies’ Hackathon in support of breast cancer

We’re so proud to announce that BlueVenn has won the Grand Prize and the Amazon Web Services "Get Started" Program Award at The Estée Lauder Companies’ Virtual Hackathon 2020! The Hackathon is part of Tech Day of Pink, an arm of The Estée Lauder Companies’ Breast Cancer Campaign, which calls on the global technology community to support lifesaving breast cancer research.

This year's ELC Hackathon included 821 participants, from 18 countries, submitting 92 entries, and was run as a virtual event taking place between September 24 and October 8. The event brought together technology enthusiasts, professionals and students, with the common aim of creating a piece of new or adapted technology with the potential to advance the fight against breast cancer. 

Topics: ELC Hackathon 2020

Life after third-party cookies: putting first-party data to work with a CDP



In the past 15 years, the customer journey has become a multi-platform, multi-device bonanza, with data flooding in from laptops, desktops, mobiles, tablets, TVs and smart wearable devices. Thanks to a number of tracking methods – cookies first and foremost among these – marketers have learned to follow their customers throughout the journey and tailor their offering to match their interests and preferences. But in the past 7 years, customers have started to realize that they’re sharing this data for very little return, and that it’s travelling further and faster than they could have ever imagined. All of a sudden, data privacy and protection have become very real public concerns.

Topics: First-party cookies Third-party cookies

The ultimate guide to Customer Data Platforms

In 2016, a new form of technology, christened the Customer Data Platform, started to gain a lot of attention in the marketing world for its ability to connect disparate data sources, such as a brand's CRM, email, marketing automation and eCommerce platforms, and do away with data silo issues. Essentially, a Customer Data Platform (CDP) will centralize all customer data, unify that data into a Single Customer View, and then enable you to push it to whatever execution or analysis tool needs it.

Over the years, marketers have bought, replaced and re-bought countless technologies with the aim of delivering 1-to-1 customer experiences. The different marketing platforms each help to store customer data, deliver insights to the business, and transfer the information to the marketing, sales and customer services teams, to aid their ability to deliver optimal customer experiences that drive more revenue.

The problem with acquiring new technologies, however, is that each new platform you add to your technology stack will create these silos of data, but also create silos of insights and a siloed way of executing a message or experience to the customer. When you consider that there are over 8,000+ marketing technologies to choose from (social media, content management, mobile, advertising etc), and that a marketing team may use as many as 40 tools to manage customer data, over time we've created a mass of silos everywhere.

Topics: Single Customer View Customer Data Platform customer journey orchestration

BlueVenn announces new omnichannel marketing hub and CDP features in the 2020.3 update

The BlueVenn Marketing Hub just got even better, thanks to a host of new updates in its 2020.3 release. As well as new email, eCommerce, and social integrations and connectors, there are new marketing automation capabilities that offer personalization. There's also a unique coupon code generator and added data compliance functionality, to anonymize personal data fields in the Customer Data Platform

Topics: BlueVenn update

Assessing the impact of the EU/US Privacy Shield announcement on your MarTech stack

On July 7, 2020, the EU/US Privacy Shield was deemed invalid by the Court of Justice of the European Union (CJEU) as part of its ruling in Data Protection Commissioner v. Facebook Ireland and Maximillian Schrems. In the simplest possible terms, this means that the transfer of European Personally Identifiable Information (PII), or data from which any specific European citizen can be identified, to the US is now illegal. It also means that around 60% of the companies transferring data out of the EU are breaking the law as we speak. But what was the Privacy Shield for, what does the fact that it no longer exists mean in practice to marketers, and what steps can companies take to ensure they stay on the right side of the law?

Topics: privacy GDPR data privacy Privacy Shield EU/US Privacy Shield Safe Harbour Safe Harbor

Build or buy a CDP? 6 critical factors to consider when making your decision

A Customer Data Platform has the potential to revolutionize your business by ingesting data from each one of your marketing platforms, unifying it to create a single source of truth for customer data, then using that information to power marketing campaigns for better prediction, targeting and personalization. But the decision to build or buy a CDP isn’t one that any company should take lightly, as it will have repercussions throughout your brand for months, or even years, to come. It will affect the setup time before you can start benefiting from your new technology, it will affect the costs you’ll need to factor into the budget, and it will have lasting impact on your ability to compete in what, at the moment, is a very turbulent and uncertain market.

Topics: data management Customer Data Platform data unification cdp martech CDP market