BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

BlueVenn ENGAGE 2019.1 Software Release

The new BlueVenn 2019.1 release is here - but with a new name - BlueVenn ENGAGE! This is to coincide with the launch of the new BlueVenn UNIFY product in March 2019. 

UNIFY is our new 2nd generation Customer Data Platform that delivers a marketer-controlled Single Customer View, and the ability to manage your customer data autonomously within the tool. 

As well as the new name, BlueVenn ENGAGE 2019.1 comes with a new User Interface, new Cascade Segmentation functionality, a range of administration enhancements to improve the speed and processing of campaigns, and an exciting preview of a new Attribution module.

Topics: BlueVenn update

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Bristol, (UK) and Raleigh, NC (US) - Jan. 17, 2019

Park Group plc, the UK’s leading provider of prepaid gift cards, multi-retailer gift vouchers and digital rewards services, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalization capabilities.

  • Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing.

  • The platform will enable cross channel personalization by integrating email, mobile, direct mail and SMS marketing channels.
Topics: Latest News & Press Releases

What’s new in the BlueVenn 2018.3 release?

BlueVenn combines the ability to create a Single Customer View with award-winning omnichannel marketing automation capabilities. This week we’ve released a series of requested updates to the campaign planner and customer journey engine. These will further improve the testing, coordination and analysis of marketing campaigns.

Topics: BlueVenn update

BlueVenn wins “Best Overall Marketing Campaign Management Solution” at the MarTech Breakthrough Awards

Bristol, UK and Boston, USA - Aug. 24, 2018: BlueVenn, the first Customer Data Platform to integrate omnichannel marketing automation tools into its data unification solution, has been announced as the winner of the 2018 MarTech Breakthrough Award for “Best Overall Marketing Campaign Management Solution.” This first place has been awarded by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry.

MarTech Advisor Asks IM Group's CRM Director How to Choose the Right Customer Data Platform

Howard Ormesher, CRM Director at IM Group was interviewed in July 2018 to get his advice and tips on how to select the right Customer Data Platform vendor. In it he covers the importance of gathering requirements and obtaining buy-in across the business from the outset. We thought Howard's advice was so good we just had to share it here on our blog!

Read the full MarTech Advisor interview here or carry on to get our reactions to the article.

Topics: martech advisor

BlueVenn 2018.2 Latest Software Release

The BlueVenn 2018.2 software update incorporates a host of new personalization, segmentation and data management capabilities, alongside performance enhancements and administrative improvements. By popular demand we alshave new integrations for Textlocal and Amazon S3.

Topics: BlueVenn update

JOIN Digital 2018 brings together technology experts from BlueVenn, Fresh Relevance, dotmailer and 3Radical!

This week, on Thursday June 28th, JOIN Digital will bring together a collection of our MarTech partners for eight online-only learning events.

JOIN Digital is free to attend and includes eight online sessions packed into one day, where you can discover the latest marketing technology trends, engage with Customer Data Platform experts, learn from GDPR consultants, benchmark your email marketing metrics and hear from real-world brands using real-world marketing automation solutions.

And one of the best things about JOIN 2018 is that it’s all happening in one place – online!

Click here to go to the JOIN Digital 2018 Registration page to sign up now >>

Topics: join digital 2018

Meet BlueVenn at Magento Imagine 2018

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Topics: Multi-Channel Latest News & Press Releases

BlueVenn Partners with Magento Commerce to Deliver a Single View of Customers and Create More Targeted Multi-Channel Campaigns for Merchants

Bristol, UK and Boston, MA. April 19, 2018: BlueVenn, the first and only Customer Data Platform (CDP) with integrated multi-channel marketing automation, is proud to announce its status as a General Technology Partner for Magento Commerce, the worldwide leader in cloud digital commerce innovation. This partnership enables Magento users to unify all of their online and offline data into a Single Customer View, with access to a central marketing automation platform for initiating analytics, decisions and building multi-channel campaigns.

Topics: Latest News & Press Releases

BlueVenn Relevance conference explores the latest in personalization technologies

Bristol, UK and Boston, MA. March 12, 2018: Customer Data Platform provider BlueVenn invites marketers to attend BlueVenn Relevance this week. This free, online, one-day event aims to educate marketers about the exciting new technologies enabling brands to create timely, personalized offers and content for their customers.

Topics: bluevenn relevance