BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

The ultimate guide to Customer Data Platforms

In 2016, a new form of technology, christened the Customer Data Platform, started to gain a lot of attention in the marketing world for its ability to connect disparate data sources, such as a brand's CRM, email, marketing automation and eCommerce platforms, and do away with data silo issues. Essentially, a Customer Data Platform (CDP) will centralize all customer data, unify that data into a Single Customer View, and then enable you to push it to whatever execution or analysis tool needs it.

Over the years, marketers have bought, replaced and re-bought countless technologies with the aim of delivering 1-to-1 customer experiences. The different marketing platforms each help to store customer data, deliver insights to the business, and transfer the information to the marketing, sales and customer services teams, to aid their ability to deliver optimal customer experiences that drive more revenue.

The problem with acquiring new technologies, however, is that each new platform you add to your technology stack will create these silos of data, but also create silos of insights and a siloed way of executing a message or experience to the customer. When you consider that there are over 8,000+ marketing technologies to choose from (social media, content management, mobile, advertising etc), and that a marketing team may use as many as 40 tools to manage customer data, over time we've created a mass of silos everywhere.

Topics: Single Customer View Customer Data Platform customer journey orchestration

BlueVenn announces new omnichannel marketing hub and CDP features in the 2020.3 update

The BlueVenn Marketing Hub just got even better, thanks to a host of new updates in its 2020.3 release. As well as new email, eCommerce, and social integrations and connectors, there are new marketing automation capabilities that offer personalization. There's also a unique coupon code generator and added data compliance functionality, to anonymize personal data fields in the Customer Data Platform

Topics: data protection campaigns multichannel data privacy Customer Data Platform Multi-Channel cross-channel

Assessing the impact of the EU/US Privacy Shield announcement on your MarTech stack

On July 7, 2020, the EU/US Privacy Shield was deemed invalid by the Court of Justice of the European Union (CJEU) as part of its ruling in Data Protection Commissioner v. Facebook Ireland and Maximillian Schrems. In the simplest possible terms, this means that the transfer of European Personally Identifiable Information (PII), or data from which any specific European citizen can be identified, to the US is now illegal. It also means that around 60% of the companies transferring data out of the EU are breaking the law as we speak. But what was the Privacy Shield for, what does the fact that it no longer exists mean in practice to marketers, and what steps can companies take to ensure they stay on the right side of the law?

Topics: privacy GDPR data privacy Privacy Shield EU/US Privacy Shield Safe Harbour Safe Harbor

Build or buy a CDP? 6 critical factors to consider when making your decision

A Customer Data Platform has the potential to revolutionize your business by ingesting data from each one of your marketing platforms, unifying it to create a single source of truth for customer data, then using that information to power marketing campaigns for better prediction, targeting and personalization. But the decision to build or buy a CDP isn’t one that any company should take lightly, as it will have repercussions throughout your brand for months, or even years, to come. It will affect the setup time before you can start benefiting from your new technology, it will affect the costs you’ll need to factor into the budget, and it will have lasting impact on your ability to compete in what, at the moment, is a very turbulent and uncertain market.

Topics: data management Customer Data Platform data unification cdp martech CDP market

Happy Birthday, John Venn! Five fun facts about our favorite mathematician

BlueLlull. BlueLeibniz. BlueEuler. If our name had been inspired by anyone else, BlueVenn just wouldn’t be the same. Sure, John Venn may not have been the first to use schematic diagrams to represent set collections and all their possible logical relations, but he was the first to popularize them.

Topics: Article Latest News & Press Releases

Infobase and Vault select the BlueVenn CDP for omnichannel marketing and customer insights

Raleigh, NC and New York, NY, June, 2020 - BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America’s leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges & universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns.

Topics: Latest News & Press Releases

BlueVenn announce partnership with InfiniteIQ Consulting

Raleigh, NC and Atlanta, GA, June, 2020 - InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities.

Topics: BlueVenn Latest News & Press Releases partner

What’s in the latest 2020.2 Update?

The BlueVenn Marketing Hub combines two powerful omnichannel marketing tools - the powerful BlueVenn UNIFY Customer Data Platform to unify customer data into a single view of the customer, and BlueVenn ENGAGE for customer analytics, segmentation and advanced omnichannel marketing automation.

Each year, BlueVenn releases 4 major software updates and we’re delighted to announce a range of new and updated functionality in version 2020.2 to help our customers on their path towards personalized, 1-to-1 marketing.

Topics: BlueVenn update

BlueVenn selects b.telligent to support its Customer Data Platform expansion into Germany and Switzerland

Topics: Latest News & Press Releases

JOIN Digital – a pop-up series of online conferences for marketers

Were you planning to attend shows, conferences and events this year? If so, you’re not the only one. With the world of MarTech forever evolving, these events provide marketers with the chance to step out of their daily routine to discover the latest trends, interact with their peers, attend demonstrations of new products or learn from experts through masterclasses and presentations. Now you can do all of that online – every Wednesday (or “Vennsday” as we like to call it), starting April 22!

Topics: Webinar JOIN Digital