BlueVenn Newsroom

BlueVenn Newsroom

BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.

Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

Recent Posts by BlueVenn Newsroom:

Infobase and Vault select the BlueVenn CDP for omnichannel marketing and customer insights

Raleigh, NC and New York, NY, June, 2020 - BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America’s leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges & universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns.

Topics: Latest News & Press Releases

BlueVenn announce partnership with InfiniteIQ Consulting

Raleigh, NC and Atlanta, GA, June, 2020 - InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities.

Topics: BlueVenn Latest News & Press Releases partner

What’s in the latest 2020.2 Update?

The BlueVenn Marketing Hub combines two powerful omnichannel marketing tools - the powerful BlueVenn UNIFY Customer Data Platform to unify customer data into a single view of the customer, and BlueVenn ENGAGE for customer analytics, segmentation and advanced omnichannel marketing automation.

Each year, BlueVenn releases 4 major software updates and we’re delighted to announce a range of new and updated functionality in version 2020.2 to help our customers on their path towards personalized, 1-to-1 marketing.

Topics: BlueVenn update

BlueVenn selects b.telligent to support its Customer Data Platform expansion into Germany and Switzerland

Topics: Latest News & Press Releases

JOIN Digital – a pop-up series of online conferences for marketers

Were you planning to attend shows, conferences and events this year? If so, you’re not the only one. With the world of MarTech forever evolving, these events provide marketers with the chance to step out of their daily routine to discover the latest trends, interact with their peers, attend demonstrations of new products or learn from experts through masterclasses and presentations. Now you can do all of that online – every Wednesday (or “Vennsday” as we like to call it), starting April 22!

Topics: Webinar JOIN Digital

VSO selects BlueVenn to help optimize its database and automate campaigns to support its mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organization achieve its mission through a better understanding of its database and improved targeting of supporters to maximize revenue and donations.

Topics: Latest News & Press Releases Business news

How a user interface ensures a CDP is truly ‘marketer controlled’

By the CDP Institute’s RealCDP definition, a true Customer Data Platform must be able to ingest data from any source, capture the full detail of that data and retain it indefinitely (subject to privacy constraints), create a unified profile of an identified individual (that is, a Single Customer View or SCV), and share that profile with any system that needs it. This sounds like a marketer’s dream – but doesn’t guarantee that marketers will be able to access and leverage that data to gain insights, enrich the customer profile, and meet regulatory obligations. For that, an added user interface is needed.

Topics: data management predictive analytics data privacy journey mapping data analysis customer journey orchestration data analytics omnichannel marketing segmentation compliance user interface

BlueVenn Engage 2020.1: new release adds CDP-powered email marketing

A core focus for the 2020.1 release of BlueVenn Engage centers on the official release of a new, embedded email editor and email marketing engine. This new email marketing module enables BlueVenn users to design, personalize and execute email campaigns and triggered messages directly from BlueVenn, thus removing the need to work in multiple platforms.

For our multi-brand and multi-national clients, we’ve also enabled new channel security features in BlueVenn Engage that ensure marketing teams working with multiple brands can manage the various data caches and campaigns and keep them separate within one system.

Finally, we’ve made some enhancements to the real-time engine for triggered campaigns, along with a host of other performance updates.

Topics: BlueVenn real-time marketing BlueVenn update Email

Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’

There’s a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform. The fact is, though, that all channels are NOT equal when it comes to customer engagement. According to industry analysts Gartner, an Adobe 2018 Consumer Email Survey found that 50% of consumers named email marketing as their preferred brand communications platform, compared with a maximum of 20% who said they preferred any other channel.

Topics: BlueVenn omnichannel personalisation marketing communications personalization Customer Data Platform omnichannel marketing cross-channel Business news Email

Customer Data Platform Benchmark report explains what a CDP can do

Confused about Customer Data Platforms and how they can benefit your marketing strategies and campaigns? Well, you’re not alone! A new Winterberry Group report holds the answers you need. It clarifies what should be regarded as the core capabilities of a CDP, which capabilities are ‘nice to have’, and what strengths are exhibited by various categories of the technology. It also gives an overview of the market and where it’s headed. Learn more about what defines a CDP in the extract below, or download the full report here.

Topics: data management customer data Customer Data Platform cdp martech CDP market