Anthony Botibol

Anthony Botibol

Anthony is our CMO and has a 15+ year career in technology marketing.

As well as being our leading contributor on the BlueVenn blog, Anthony is on the Advisory Board of the Customer Data Platform Institute and a regular contributor to many marketing media titles including MarTech Advisor and Marketing Tech News.

A few things you might not know about Anthony! He is a regular Ten Pin bowler and has even bowled a perfect 300 game. He is also a season ticket holder at his beloved Manchester United.

Feel free to connect with Anthony via Linkedin or Twitter.

Recent Posts by Anthony Botibol:

What Is Omnichannel Retailing and Should You Be Doing It?

The prospect of becoming an omnichannel retailer certainly sounds appealing: a seamless buying experience, happy customers and increased sales. However, becoming one is easier said than done.

Topics: omnichannel

Step-By-Step Guide for an Effective Customer Engagement Strategy

Customers are now more in tune than ever before with knowing what they want from a brand experience, and how they want to be engaged with. According to Accenture, 81% of consumers want brands to understand them better and know when, and when not, to approach them.

It’s clear that marketers understand this too because 77% believe real-time personalization through customer data is crucial. However, despite knowing this, only 33% of marketers admit to actually being able to truly personalize the customer experience in real-time.

Topics: customer engagement

Three Examples of Why Customer Retention is Essential to Businesses

Customer retention is valuable in more ways than you might initially expect. In fact, the cost of retaining a customer is up to seven times less than acquiring a new one. Moreover, repeat customers spend on average 33% more than new customers!

So whilst many companies are borderline obsessed with spending increasing amounts of time and budget dedicated to the acquisition of new customers, retaining customers is where you should really be focusing your efforts. 

Topics: customer retention

Top Five Customer Retention Strategies for Retail

Marketers, you should stop acquiring new customers.

Yes, that’s right! It might sound counter-productive, but it’s true.

The facts tell us that it’s becoming increasingly important for marketers to focus less on customer acquisition and more on selling to existing customers. After all, attracting a new customer can cost five times as much as retaining an existing customer.

Topics: customer retention

What Are the Customer Lifecycle Stages?

The customer lifecycle describes the various stages that a customer goes through before, during and after they complete a transaction with a brand. Customer lifecycle marketing is therefore the strategy (and execution of that strategy) by marketers to ensure that customers firstly, can navigate those stages easily, and secondly, to affect those stages so they can optimize the revenue potential or lifetime value of the customer.

Whilst there are many naming conventions for the customer lifecycle stages, most customer lifecycle models generally follow these five stages: awareness, consideration, purchase, advocacy and loyalty. For clarity, here is how I would define these stages:

Topics: customer lifecycle

Customer Loyalty: What Is It & How Do You Improve It?

Gone are the days when a customer used to be loyal to a brand by default. The abundance of choice in today’s world, the increased competition from digital disruptors like Amazon and eBay, and the accessibility of reviews and third party recommendations all make building a customer loyalty strategy more difficult than ever.

Topics: customer loyalty customer retention Customer Data Platform

Why Is Data Analytics Important in Marketing?

Data analytics is an essential function of any marketing department, but sadly underutilized for a variety of reasons. Firstly, the analysis and preparation of data is rarely the reason that marketers get into the profession. Often a skill that comes with IT and technical-related jobs, data crunching is not always a task that is as glamorous as working on creatives, the brand positioning or briefing in the latest advertisement.

Topics: data analytics

Three Journey Orchestration Tips to Improve the Customer Experience

Optimizing the customer experience should be a top priority for every business! Whether this is to boost customer loyalty, create differentiation from your competitors, or provide the best brand experience for your customers, it's essential that organizations focus their efforts on delivering truly personalized and consistent experiences across all offline and online channels.

Topics: customer journey orchestration

How a Customer Data Platform Helps You to Comply with the California Consumer Privacy Act & GDPR

During the lead up to the introduction of the General Data Protection Regulations (GDPR), customer data, privacy and consent for marketing became the obsession for pretty much every business across Europe. And now "GDPR mania" is set to come to the US, with the announcement that California is due to implement its own similar regulations known as the California Consumer Privacy Act (CCPA).

Due to come into effect on January 1st 2020, this new set of regulations is considered by some to be the most robust privacy protection measure ever seen in the United States.

In parallel, according to leading analyst firm Gartner, between 5% to 20% of organizations have now adopted a Customer Data Platform (CDP), and many organizations across Europe have been investing in CDP technology to help mitigate risks borne out of the GDPR.

Topics: California Consumer Privacy Act

Why Customer Insight Is Important and Why Your Business Should Be Utilizing It?

Customer insight is all about analyzing data to better understand your customers, helping you make better decisions about how, when and what to sell them. These better decisions will result in campaigns or strategies becoming more effective and more efficient, resulting in increased profitability.

Topics: customer insight