Customer Data Platform series: 3 of 5
Over the next 5 weeks, read a new blog each week from our CDP Series as our CMO helps you to understand the CDP landscape, capabilities and functionality.
It is easy to confuse a Data Warehouse with a CDP. At the peak of the Data Warehouse hype, they were seen as the answer to enterprise businesses' prayers - a place to store every scrap of Big Data, so that it could be analyzed as a whole to bring about efficiencies and spot patterns that might help to improve performance. But what made Data Warehouses exactly right for this job, and are CDPs better suited to the needs of modern marketing teams?