Optimizing the Customer Journey using Microsegments and Cross-Journey Communication

There’s no doubting that customers have more control over the buying process than ever before. Meandering through seemingly unlimited online and offline channels, perhaps even someone browsing on a mobile device or placing an order whilst physically in your store or premises, the journeys that our customers take are more complex, more varied and, plain and simply, different from the old days of linear marketing campaigns.

But how do you execute or measure a customer journey? How do you practically track a customer that could meander in any direction and lead them towards a conversion? Do campaigns still have a role to play?

Topics: customer journey

What’s new in the BlueVenn 2018.3 release?

BlueVenn combines the ability to create a Single Customer View with award-winning omnichannel marketing automation capabilities. This week we’ve released a series of requested updates to the campaign planner and customer journey engine. These will further improve the testing, coordination and analysis of marketing campaigns.

Topics: BlueVenn update

What Is Omnichannel Retailing and Should You Be Doing It?

The prospect of becoming an omnichannel retailer certainly sounds appealing: a seamless buying experience, happy customers and increased sales. However, becoming one is easier said than done.

Topics: omnichannel

Step-By-Step Guide for an Effective Customer Engagement Strategy

Customers are now more in tune than ever before with knowing what they want from a brand experience, and how they want to be engaged with. According to Accenture, 81% of consumers want brands to understand them better and know when, and when not, to approach them.

It’s clear that marketers understand this too because 77% believe real-time personalization through customer data is crucial. However, despite knowing this, only 33% of marketers admit to actually being able to truly personalize the customer experience in real-time.

Topics: customer engagement