A Step to Step Guide to Audience Profiling

Audience profiling is the process of defining exactly who your target customer is by unifying and analyzing consumer buying behaviors across multiple platforms and touchpoints. By segmenting and profiling customers into groups that all share similar behaviors, marketing campaigns can then be built around each segment to optimize the success of the campaign and improve the targeting of personalized offers and content.

Topics: audience profiling

JOIN Digital 2018 brings together technology experts from BlueVenn, Fresh Relevance, dotmailer and 3Radical!

This week, on Thursday June 28th, JOIN Digital will bring together a collection of our MarTech partners for eight online-only learning events.

JOIN Digital is free to attend and includes eight online sessions packed into one day, where you can discover the latest marketing technology trends, engage with Customer Data Platform experts, learn from GDPR consultants, benchmark your email marketing metrics and hear from real-world brands using real-world marketing automation solutions.

And one of the best things about JOIN 2018 is that it’s all happening in one place – online!

Click here to go to the JOIN Digital 2018 Registration page to sign up now >>

Topics: join digital 2018

Customer Experience Management: What Is It and Why Is It Important?

Customer experience is far more than just providing good customer service. It encapsulates the whole process that the customer goes through and should refine every possible touchpoint of your business to deliver the most positive customer experience possible. Customer experience management is the collection of processes a company uses to track, oversee and organize every interaction with a customer throughout the customer lifecycle.

Topics: customer experience

The Importance of Marketing Automation

After its emergence in the 1980’s, marketing automation was reserved only for the wealthy and powerful businesses with vast customer bases. It was an incredibly expensive, highly bespoke tool that could only be built in-house.

However, due to the rise of third-party suppliers and the development of technology over recent years, marketing automation platforms are more available than ever before, and the benefits they provide and the reasons every marketer should be using them just keep on growing. As of 2018, 49% of companies are now regularly using marketing automation.

Topics: marketing automation