Four Ways to Make the Most of Consumer Insight

Consumer insight is used by marketers to find patterns and trends in their customers’ purchasing habits and discover precisely what is important to them, with the aim of using the findings to improve the effectiveness of campaigns. This type of data analysis is becoming more and more integral to the marketing strategies of many organizations as they look to improve declining results from direct marketing. In fact, our Data Deadlock report found that 86% of today’s marketers believe that they need to collect as much information as they can on their customers, showing that the majority are focused on gaining insights-driven solutions.

Topics: consumer insight

How a Customer Data Platform Optimizes Multi-Channel Marketing

In today’s digital and fully connected world, customers are taking increasingly complex journeys consisting of multiple touchpoints. Customers are also now able to interact with an organization through more channels than ever – such as email, websites, social media, mobile, direct mail, etc.

Topics: Multi-Channel Customer Data Platform Marketing