Five reasons why you should be using multi channel marketing software

The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.

Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.

With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?

Topics: Multi-Channel Article

Meet BlueVenn at Magento Imagine 2018

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Topics: News Multi-Channel

BlueVenn Partners with Magento Commerce to Deliver a Single View of Customers and Create More Targeted Multi-Channel Campaigns for Merchants

Bristol, UK and Boston, MA. April 19, 2018: BlueVenn, the first and only Customer Data Platform (CDP) with integrated multi-channel marketing automation, is proud to announce its status as a General Technology Partner for Magento Commerce, the worldwide leader in cloud digital commerce innovation. This partnership enables Magento users to unify all of their online and offline data into a Single Customer View, with access to a central marketing automation platform for initiating analytics, decisions and building multi-channel campaigns.

Topics: Press Release News

How a Customer Data Platform makes data marketing more efficient

A long-standing problem that marketers experience time and again is their lack of access to quality, usable data. This inability to utilize data at the time when it’s needed means that it's difficult to communicate the right message to the right customer at the right moment. And with your data spread over multiple silos, it’s an overwhelming challenge for marketers to wade through different pools of data to find the information they need.

So how does a Customer Data Platform (CDP) solve these problems?

Topics: Article Customer Data Platform

How can a Customer Data Platform improve personalized marketing?

Marketers are always looking for new and improved ways to make personal connections with their customers. Yet as technology, websites and the online experience develops, so do customer expectations of a personalized brand experience.

Topics: Customer Data Platform Article

How Customer Data Platforms compare to other data management systems

It can be a relentless challenge trying to keep up with new technologies, not to mention all the acronyms and buzzwords that come along with them.

Our new eBook, A Marketer’s Guide to Customer Data Platforms, is here to clear up some of this confusion by delving into precisely what a Customer Data Platform (CDP) is and why it’s vital for marketers to recognize the differences between them and other forms of data solutions.

Topics: Customer Data Platform Article