Today we exist in two worlds – the offline world and the online world. The two are fusing by the day.
Both worlds capture traces about our lives: how we spend our money, where we live and where we go. It records what we drive, where we work and our family status. Add to this our daily step count, the web pages we browse, our mobile behavior, our social media engagements and so on. The amount of data generated by an individual on a daily basis is almost unquantifiable.
The problem? All this data is in many different databases and it’s not always easy to get at. How can a Customer Data Platform help solve these problems?