Database marketing is no new thing. Several of BlueVenn’s senior management have been using it for the over three decades. Even so, today’s marketers are more involved with data, and skilled with using it, than ever. And most would agree that data analysis is at the core of all modern marketing strategies.
The amount of data created by consumers is growing exponentially. Morever, the insight opportunities available through data collection have also grown, with marketing automation tools empowering marketing teams to put this data into action in many different ways.
For businesses that do not have a focused database marketing strategy, what are the advantages of taking control of your customer data – and the benefits to your customers?