BlueVenn Enables Single Customer View for Leading US Publisher GateHouse Media

BRISTOL, UK & BOSTON, MA – JANUARY 30, 2018: GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with BlueVenn, by deploying its Customer Data Platform and utilizing LEAP Media Solutions, BlueVenn's media technology services division, to optimize audience growth, subscriber engagement and monetization of the database.

Topics: Latest News & Press Releases

Overcoming the challenges of database marketing

At BlueVenn, we’re quick to promote the benefits of database marketing. That’s not to say we’re oblivious to the challenges that come with it. Thankfully, when weighing up the pros and cons of database marketing, being aware of the pitfalls means you can avoid some of them.

Here are five challenges of database marketing…

Topics: Article

Five tips for boosting email open rates

The process of writing and sending emails and seeing how they perform has been picked apart by countless experts. Between them, they've analyzed billions of emails sent to tens of millions of people.

What wisdom can they share to help us improve email open rates and create winning emails?

Topics: Article

The benefits of database marketing for marketers and customers

Database marketing is no new thing. Several of BlueVenn’s senior management have been using it for the over three decades. Even so, today’s marketers are more involved with data, and skilled with using it, than ever. And most would agree that data analysis is at the core of all modern marketing strategies.

The amount of data created by consumers is growing exponentially. Morever, the insight opportunities available through data collection have also grown, with marketing automation tools empowering marketing teams to put this data into action in many different ways. 

For businesses that do not have a focused database marketing strategy, what are the advantages of taking control of your customer data – and the benefits to your customers?

Topics: Article

Five ways to improve database marketing in 2018

Welcome 2018! A New Year with fresh ambitions and new objectives, to make your business perform better and be more profitable.

As many marketers pick apart the data they collected in 2017, they inevitably look to see how they can build lucrative relationships with new contacts.

So, how can brands improve database marketing in 2018?

Topics: Article

BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.

The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

Topics: Latest News & Press Releases