BlueVenn invite marketing professionals to its two-day online data marketing event, JOIN Digital, this November

BRISTOL, UK & BOSTON, MA. October 20, 2017: BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

From AI and predictive analytics to customer data platforms, customer journey optimization and identity management, JOIN Digital is an interactive and online two-day event, featuring over 15 online seminars focused on customer marketing, and how to tackle the complex landscape of big data, analytics and customer journeys.

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BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

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Why your personalized marketing needs to be better

When we look at a modern, data-driven approach to marketing, website personalization is one of the most successful strategy for connecting with customers on a one-to-one basis.

As a way of 'humanizing' digital marketing, personalization demonstrates that your brand cares about a customer’s individual needs, and that you are capable of (and dedicated to) meeting them.

As customers become more aware of their own digital footprint, and how their data is used for personalization, it’s something they have increasingly come to see as an expectation from all businesses they engage with.

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Show report: BlueVenn at TFM17

Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

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