Once upon a time at South by Southwest

BlueVenn Sales Director Andrew Smith and Business Development Executive Neil Mutalik shares their thoughts after their exploration of uncharted frontiers at the 2017 South by Southwest conference and festival... 

For many, the yearly retreat to Austin for SXSW (otherwise known as South by Southwest) is an opportunity for inspiration and an escape from the mundane. Whether that means attending a keynote with speakers like former Vice President, Joe Biden, testing out the newest tech from one of the many vendors, catching a film premiere or up-and-coming musical act, or even just a great party at one of the numerous sponsored houses, the “next big thing” is always right around the corner.

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What’s in the BlueVenn 2017.1 update?

We’re pleased to announce a host of new additions and improvements to the BlueVenn platform, which will be available to all BlueVenn clients from Friday March 31, 2017.

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From Super Mario to seamless shopping: what video games share with the customer journey

If you are of a certain age and played video games growing up, you will be more than familiar with titles like Contra, Ghosts ‘n Goblins and, of course, the original Super Mario Bros. These 8-bit games of yore featured challenging, side-scrolling environments that required players to jump, shoot and slash their way end of a level, dodging Goombas or skeletons or whatever else on the way.

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You're so Venn...

Do you have what it takes to make a Venn go viral? 

Send a Venn diagram to marketing@bluevenn.com  and every month the sender of the most popular one across our social media channels at the end of each month will win an Amazon Echo!

As if our company name wasn't enough to give you a hint, we're rather fond of Venn diagrams (or Eulerian Circles, to give them their ‘official’ name).

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Break out of the campaign mindset with customer journey mapping

Marketers know personalizing their messages nets a strong response rate. Personalized email outreach has been credited with improved click-through rates, increased customer engagement and a six-fold increase in transaction rates.

Yet technology has lagged behind the promise of personalization, leading marketers to default to broad-based campaign tactics. The tides are turning. 

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