Get your head out of the marketing cloud. It’s all about the data

What does watching a flatscreen TV, using a smartphone and cloud marketing technology have in common? All three have been given names that are becoming increasingly obsolete.

Of these three examples, the term ‘flat’ or ‘smart’ or ‘cloud’ has been used as a way to highlight how sophisticated, cutting edge and superior they are to ‘curved’, ‘dumb’ or ‘on premise’ alternatives. The trouble is, all televisions have flat screens now (at least, not convex like a CRT screen), all phones are smart and almost every marketing vendor is in the cloud. These terms, arguably, are no longer a differentiator and have become largely irrelevant as a USP.

So let's dig into the hazy, fluffy world of 'Marketing Clouds'...

Topics: Article

BlueVenn announce Magento connector to add new analytics, segmentation and journey management capabilities to marketers’ toolbox

International marketing technology vendor BlueVenn today announced new integration functionality with digital commerce and fulfilment platform Magento. The connector provides Magento users with cohesive connectivity to BlueVenn's customer analytics, insight and journey management tools.

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Understanding Customer Data Platforms

Marketers are using data more than ever, getting their hands dirty with analytics, customer insight, modeling and all manner of data science-y things that they probably didn’t realize they needed to at the start of their careers.  

To perform these new tasks, marketers are using a number of tools, ranging from email marketing platforms and web analytics tools, to marketing automation platforms and CRMs.

Topics: Article Customer Data Platform

Take part in our CDP survey to learn more about the future of customer data management

As a founding member, BlueVenn has worked with the Customer Data Platform Institute (CDPI) in the commission of a new survey, to find out how marketers are using managing their customer data, and the current state of their customer data management technology. 

We want to hear your thoughts, to better understand the future of customer data management and Customer Data Platforms (CDPs). You can take part in this short survey here.

Topics: Customer Data Platform Latest News & Press Releases