What’s in the new BlueVenn update?

We are pleased to announce a number of new additions to the BlueVenn platform, available from Wednesday November 30, 2016.

Topics: BlueVenn update Latest News & Press Releases

BlueVenn survey looks at the current state of MarTech and the 'myths of marketing'

In September 2016, BlueVenn surveyed over 200 marketers in the US and UK, to research what challenges marketers currently face with data and technology. With an abundance of buzzwords coming out of the MarTech industry, we wanted to explore which of them were considered the "Holy Grail of marketing" and which were thought to be "mythical beasts".

Topics: Article Latest News & Press Releases

Customers are changing; embrace it

This is not a political post, but the recent and unexpected results of the US election and ‘Brexit’ are glaring examples of how unpredictable the consumer has become in modern society. Attitudes have changed: we consume information differently, buy differently and clearly vote differently.

So when did everyone change? When did the shift happen and has the world of politics missed it? More to the point – has the world of marketing missed it too?

Topics: Article

How do you encourage customers to give up their data for personalization?

Creating a personalized experience for their customers is something that many brands consider the most important goal of their data-driven marketing strategy.

You do not have to look far to find evidence to understand this desire. A survey published by eMarketer says 82% of marketers have experienced an increase in open rates, 75% have seen higher email click through rate and 56% have witnessed an increase in sales by using personalization. One example from VentureBeat documents a retailer who reported a massive 103% lift in revenue when comparing a personalized email to a control email.

Topics: Article

UK Government confirm opt in to GDPR data protection reforms

After several months of uncertainty, the Government has confirmed that the UK will be implementing the General Data Protection Regulation (GDPR). Speaking at the Culture, Media and Sports Committee on October 24, Secretary of State Karen Bradley MP said:

Topics: GDPR Latest News & Press Releases

BlueVenn join the Customer Data Platform Institute to help marketers solve their critical marketing data needs

1st November, 2016 – International marketing company BlueVenn today announces its position as a founding member of the newly launched Customer Data Platform (CDP) Institute, a vendor-neutral organization dedicated to helping marketers manage customer data and achieve the elusive Single Customer View

Topics: Customer Data Platform Latest News & Press Releases