Don't give up on abandoned carts

Have you ever placed an item in your online shopping cart, mulled over the decision to buy and then closed the webpage? Of course you have. An average from 33 major studies over recent years put cart abandonment rates at 68%, and the thought of nearly seven out of 10 customers failing to convert is not a figure that any business likes to see.

Topics: Article

Modern marketers spend up to 80% of their time analyzing data

New research suggests data has become the biggest drain on resources for modern marketers.

Today’s marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.

Topics: Press Release

Understanding customer experiences with journey optimization

Many marketers still believe they are the ones in control of a customer's journey: they select the segment, deploy the message and stress the need for customers to take action. These campaigns are linear by design, offer very specific opportunities for engagement and are explicit about what the conclusion needed to be.

Topics: Article

Visit BlueVenn at TFM16 and win six months free marketing technology

Meet the Marketing Beast, learn about the BlueVenn Marketing Platform and win six months free marketing technology – only at the 2016 Technology for Marketing (TFM) exhibition.

Topics: News

66% of marketers can’t calculate the value of their customers


Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimization and predictive analytics.

19th September, LONDON: Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn.

Topics: Press Release

AAA choose BlueVenn to meet its marketing aspirations

The American Automobile Association (AAA), the largest leisure travel organization in North America, has chosen BlueVenn to help it meet growing marketing and customer service aspirations.

Topics: Press Release News Win Release

BlueVenn launch new omnichannel customer journey and analytics platform

  • Automation and analytics software provider announces next generation of its digital marketing suite, the BlueVenn platform
  • Platform offers a leading Single Customer View and the ability to apply customer insight across multiple unrelated campaigns in real-time

9th September 2016, LONDON: International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, understanding and engaging with customers. Linking all offline and online data and channels, BlueVenn offers marketers an easy-to-use visual interface, a true Single Customer View, ‘Train-of-Thought’ analytics, and the ability to execute real-time, omnichannel customer journeys.

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BlueVenn help Hotelplan UK deepen its customer insight

Hotelplan UK, a group of leading specialist tour operators, complete a project with BlueVenn to provide a database management, Single Customer View and customer analytics solution.

Topics: Press Release News Win Release