Predictive personalization for better conversions

Personalized marketing used to refer to the ability to merge names and key information into a marketing communication. Today it means something very different, with the ability to customize the entire content of an email, including the offer and the product recommendations based on what you already know about them.

Having a personalization strategy be it rules-based or predictive is at the forefront for many organizations, to improve response rates, conversion rates and revenue, along with enhancing the customer experience.

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