Sony CRM gets boost from BlueVenn for better customer insights

Customer selection, campaign planning, analysis and reporting tools to be deployed throughout Europe, empowering Sony with better customer insight and more effective marketing.

BlueVenn, the international multi-channel marketing software company, today announces that Sony has selected its software as part of an EU-wide program to improve customer understanding, make better use of customer data and improve its customer relationship management (CRM) capability.

Topics: Win Release