Chelsea FC tackle targeted marketing with BlueVenn

BlueVenn, the international multichannel marketing software company, has been selected to provide Chelsea Football Club with its Intelligent Marketing Software and services.

Chelsea FC will benefit from BlueVenn building a single customer view, consolidating all data sources to gain a consistent view of its supporters. It will also integrate the BlueVenn software needed to conduct highly targeted and personalized marketing campaigns and track and analyze response to increase marketing ROI.

Topics: Win Release