- BlueVenn will design and manage a unified CDP to aggregate customer data from all areas of the business.
- Deliverables include a targeted growth model, a Customer Lifecycle Management curriculum, email and direct mail executions, and a comprehensive reporting and analytics suite.
- APG will leverage BlueVenn's end-to-end, data-optimized marketing solutions to drive audience growth, engagement, retention and customer profitability.
Raleigh, NC, May 17, 2019: BlueVenn, the news media’s leading full-service provider of data-optimized omnichannel marketing solutions, has been selected by Adams Publishing Group to drive an ambitious multi-channel audience strategy.
Adams Publishing Group (APG) is a family-owned community newspaper company that operates 27 daily newspapers and more than 100 non-daily newspapers in 15 states and the District of Columbia. APG will use BlueVenn’s technology and rich news media expertise to provide an end-to-end solution, designed to meaningfully improve customer development, retention and value. This includes providing a 360-degree customer view and the execution of BlueVenn’s unique Customer Lifecycle Management curriculum, currently utilized by 300 news media brands across North America to optimize marketing performance.
Commenting on the collaboration, Tom Ratkovich, former president of LEAP Media Solutions, which has recently merged with Bluevenn, stated, “APG is a vibrant, growing publisher committed to providing high quality products and services that make a positive difference in the lives of its constituents. We are privileged to support its vision for community media.”
Esther Maina, Vice President, Circulation & Audience Development at Adams Publishing Group commented, “This partnership will bring a new level of technology and automation to our circulation department’s audience development initiatives that most have never experienced during their newspaper careers. I’m very excited to be part of this integration. I’m confident we will experience and enjoy increased circulation and revenue gains with the implementation of their Customer Lifecycle Management (CLM) curriculum.”
BlueVenn specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences.
BlueVenn is a CDP with many hundreds of customers across the UK, US and Europe markets that are not only benefiting from fully integrated, unified and cleansed customer data, but also from the ability for everyday marketers to use in-built customer analytics to better understand their customers. BlueVenn serves 300 media and publishing brands across North America including GateHouse Media, Tribune Publishing, (Minneapolis) Star Tribune, Shaw Media Group and The Dallas Morning News. Its highly skilled team of experienced media strategists, data analysts and creative experts engineer and implement advanced strategies for audience, revenue and market share growth.
Founded in 2013, the company is based in Raleigh, NC and Bristol, UK.
About Adams Publishing Group
Adams Publishing Group was launched in late 2013 by Mark Adams with the support of his family. Since its first acquisition in 2014, APG has grown to 27 daily newspapers, more than 100 non-daily newspapers, and a number of other media-related businesses in 15 states and the District of Columbia. APG’s vision is to be a financially stable, high performing, merit-driven company that strives for excellence in everything it does, where “good” people want to be employed. “Good” is defined as those who are capable of, and engaged in, making the enterprise stronger and better every single day.
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- Using predictive analytics to make real-time decisions that positively affect the customer journey
- Improving targeting of campaigns using customer segmentation and RFV analysis
- Using real-time personalization to better engage customers
- Integrating online and offline channels into the BlueVenn Customer Data Platform to create a true Single Customer View