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32Red choose BlueVenn to improve player communications


32Red Plc announced that they have concluded a deal with BlueVenn. The agreement will see the introduction of specialist customer communication software to 32Red’s gaming products to enhance the overall player experience through personalised correspondence and bonuses.

This news is on the back of several significant developments for 32Red, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club, Swansea City. It prompted 32Red CEO, Ed Ware, to say:

It really is exciting times at 32Red. Despite the economic climate we’re forging ahead by investing in value marketing like the Swansea sponsorship and television advertising, as well as further improving the day-to-day operation of the award-winning 32Red. The introduction of this software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players. We expect big things and look forward to seeing what BlueVenn can do this year and beyond.

Head of Marketing for 32Red, Mark Quayle, explained that the solution will be introduced across all of 32Red’s gaming products, including the online casino, poker, bingo, and online rummy, adding that on introduction it will become an integral part of the company’s overriding marketing strategy. Quayle further commented:

We’re confident BlueVenn will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding.

BlueVenn said:

Our solution is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red’s improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success.

About 32Red

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red affiliates and 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock exchange in September 2005.

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