Halloween means carved pumpkins and apple bobbing. Perhaps hanging out at a party with half a dozen people dressed up as Pennywise the clown or Eleven from Stranger Things. For most, Halloween goes hand in hand with horror.
Yet, while marketers may be scared of ghosts and ghouls and other spooky happenings, nothing will send a chill down their spine quite like some of these terrifying statistics.
So, steel your nerves for some chilling marketing facts and figures that are sure to give even the bravest marketer nightmares…
Poor quality data gives marketers around the world sleepless nights. In 2016, It was calculated that: U.S. BUSINESSES LOST $3.1 trillion per year due to bad data
Forget scary clowns or serial killers. Cyber criminals are some of the biggest bogeymen in business, most often stealing personal data. It is estimated that:
Cyber crime will cost brands $6 trillion annually by 2021
Creating a personalized experience for their customers ranks high on the list of desirable things marketers want to achieve. Unfortunately, we’ve got some shocking news:
96% of UK consumers believe there is such a thing as ‘bad personalization’.
The General Data Protection Regulation (GDPR) comes into force May 25, 2018. Never mind Halloween scares, for many organizations, GDPR feels more like an impending apocalypse. London businesses, for example, are at risk of:
losing up to 77% of their contact database to GDPR.
The marketing technology landscape is growing at an incredible rate. This highly competitive market is bringing many organizations out in sweats, and give those trying to find the right technology palpitations. Scott Brinker’s 2017 Marketing Technology Landscape Superaphic featured:
5,381 martech companies – up 40% from 2016.
You're not one of those beastly brands spamming your customers with brand communications, right? You probably are. One study found:
49% of consumers say that brands send too many marketing messages.
Imagine the terror of telling the boardroom that you are wasting money on marketing. You wouldn't be the only one. One report found:
Nearly a quarter of digital marketers are ineffectively spending their marketing budgets.
Think your adverts are being seen? The existence of ad blockers fill many marketers with dread. Use of ad blocking technology increased 30% at the start of 2017, with
615 million devices were set up to block ads by the end of 2016.
With ever more traffic coming from mobile devices, businesses are eager to capitalize with advertising. But what if these adverts were a complete waste of time and money? Aaaarrrgh!!
Marketers are wasting $990 million per year on mobile adverts that never get seen.
Arguably most bloodcurdling of all is the threat of the 'bad customer'. One article found that customer service teams having to deal with nuisance customers has a terrible effect on profits. In the UK, they cost businesses:
$36 billion per year in lost productivity.
Maybe BlueVenn can help solve some of your marketing nightmares? Why not book a demo, or sign up to the next
LIVE NEXT at:
Find out how to make better use of your data. Register to watch how to combine customer analytics and real-time, omnichannel customer journey tools to create personalized and contextual customer experiences in this BlueVenn Customer Data Platform software demonstration. In the session we’ll define how to:
- Use predictive analytics to make real-time decisions that positively affect the customer journey
- Improve targeting of campaigns using customer segmentation and RFV analysis
- Use real-time personalization to better engage customers
- Integrate online and offline channels into the BlueVenn Customer Data Platform to create a true Single Customer View