Customer Data Platforms put omnichannel within reach for retailers

Consumers today undertake increasingly complex shopping journeys. Reports I’ve seen suggest that anywhere from 50 to 80 percent of shoppers use multiple channels to make a purchase. Yet for brick-and-mortar retailers, the quest to become omnichannel — the process of creating and maintaining a contextual, seamless customer experience across all of a brand’s touchpoints — is as much of a challenge now as it was five years ago.

Could a Customer Data Platform be the answer?

Topics: Article Customer Data Platform

Approaching omnichannel strategies in 2018

omnichannel_shopping.pngLast year saw the world of retail suffer several high profile casualties. Joining Toys R Us was RadioShack, Payless ShoeSource, and a significant number of others who went into administration.

While a tough retail climate claimed many of these businesses, the consensus is that those aforementioned might have avoided bankruptcy had they been quicker to adopt an omnichannel strategy. That is, an integrated customer experience across all of their online and offline channels. How can brands implement their own omnichannel strategy?

Topics: Article

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

BRISTOL, UK & BOSTON, MA – JANUARY 30, 2018: GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization.

Topics: Press Release

Overcoming the challenges of database marketing

At BlueVenn, we’re quick to promote the benefits of database marketing. That’s not to say we’re oblivious to the challenges that come with it. Thankfully, when weighing up the pros and cons of database marketing, being aware of the pitfalls means you can avoid some of them.

Here are five challenges of database marketing…

Topics: Article

Five tips for boosting email open rates

The process of writing and sending emails and seeing how they perform has been picked apart by countless experts. Between them, they've analyzed billions of emails sent to tens of millions of people.

What wisdom can they share to help us improve email open rates and create winning emails?

Topics: Article

The benefits of database marketing for marketers and customers

Database marketing is no new thing. Several of BlueVenn’s senior management have been using it for the over three decades. Even so, today’s marketers are more involved with data, and skilled with using it, than ever. And most would agree that data analysis is at the core of all modern marketing strategies.

The amount of data created by consumers is growing exponentially. Morever, the insight opportunities available through data collection have also grown, with marketing automation tools empowering marketing teams to put this data into action in many different ways. 

For businesses that do not have a focused database marketing strategy, what are the advantages of taking control of your customer data – and the benefits to your customers?

Topics: Article

Five ways to improve database marketing in 2018

Welcome 2018! A New Year with fresh ambitions and new objectives, to make your business perform better and be more profitable.

As many marketers pick apart the data they collected in 2017, they inevitably look to see how they can build lucrative relationships with new contacts.

So, how can brands improve database marketing in 2018?

Topics: Article

BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.

The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

Topics: Press Release News

What marketers really want for Christmas

According to the Financial Times, 2017 has been the toughest year for advertising and marketing since the financial crisis. Marketing departments have expected to be more accountable for how they spend money than ever. Those poor marketers deserve some festive cheer – so what gifts would brighten up their Christmas?

While they’d certainly be happy with a bottle of spirits (a stiff drink would help them recover from presenting their 2018 budget to the board), we have a list of suggestions for things that marketers really want…

Topics: Article

What's in the BlueVenn 2017.4 update?

This year has been extremely busy for the BlueVenn R&D team. Not least with the creation of an ever-growing list of third-party connectors, to ensure the BlueVenn software integrates easily with your existing marketing stack. The team has also maintained quarterly software updates, and December marks the release of BlueVenn 2017.4, the fourth and final update for this year.

Key for this update has been extending the features for existing and new clients, as well as responding to user feedback to resolve issues and add new capabilities.

Release date for BlueVenn 2017.4: December 22, 2017. 

Here's are some of the highlights from this latest update.

Topics: BlueVenn update