July 11, 2019

BlueVenn, the leading (and multiple award-winning) Customer Data Platform vendor, was yesterday announced as the winner of the best ‘Data Driven Product or Service (Data Titan)’ at the Data IQ 2019 awards ceremony in London.

Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the importance of data compliance and best practice in B2C and B2B marketing.

June 4, 2019

More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research.

The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one.

The hardest aspect of being a marketing leader is often needing to prove the ROI of marketing initiatives.

The next is justifying a major marketing investment and providing the budget-holders with compelling evidence that gets you the sign-off to make a purchase.

A marketing technology investment, such as a Customer Data Platform purchase, is often significant and requires you to create a well thought-out business case, which often requires input of 3rd party statistics, to offer proof points in favor of the purchase.

The new BlueVenn 2019.1 release is here - but with a new name - BlueVenn ENGAGE! This is to coincide with the launch of the new BlueVenn UNIFY product in March 2019. 

UNIFY is our new 2nd generation Customer Data Platform that delivers a marketer-controlled Single Customer View, and the ability to manage your customer data autonomously within the tool. 

As well as the new name, BlueVenn ENGAGE 2019.1 comes with a new User Interface, new Cascade Segmentation functionality, a range of administration enhancements to improve the speed and processing of campaigns, and an exciting preview of a new Attribution module.

These past few weeks have given Customer Data Platforms a lot of press in the marketing technology world following the announcements from the three big marketing clouds that they will be adding CDP-like components to their “integrated” cloud solutions.

The first announcement came on March 25th with the U-turn from Salesforce, having previously debunked the CDP as "a passing FAD" in 2018. Although it's great that Salesforce now recognizes the importance of unifying customer data, the article focuses more on the existing activation and execution tools that it has acquired over the years. 

Poor quality data is the result of numerous errors that can progressively ruin the success of your marketing campaigns. In fact, according to IDG, poor data quality is one of the modern marketer’s biggest concerns, with 66% of those polled declaring data quality and accuracy as a “top priority”. 

Inaccurate names, addresses and contact details, along with duplicate records and decayed information, will distort your view of a customer, resulting in poor campaign results and inaccurate insights. Worse still, it creates a bad experience for your customers whereby they either miss out on a specific offer, are targeted wrongly or receive the same message multiple times.

When calculated correctly, Customer Lifetime Value is possibly the most commercially valuable insight at the disposal of the marketing team. However, if calculated wrongly it can be a fast-track way to wreck marketing effectiveness and destroy a business!

An accurate view of Lifetime Value can be used as a primary measurement to predict an individual's potential value to the business and to track the success or failure at each step of the customer's journey in obtaining that potential value.

A question that I’ve started to get asked a lot recently is whether Master Data Management (MDM) and a Customer Data Platform (CDP) are interchangeable. More specifically, if you have a Master Data Management system in the business, can it be used to deliver the same results as a Customer Data Platform? And if not, then why is a CDP different to an MDM solution?

To answer this you really need to think about the fact that MDM is a discipline and a set of processes to transform organization-wide data. However, a CDP is a packaged software product with a specific purpose to deliver a single view of the customer from multiple data sources that marketing can use for improved personalization of marketing campaigns.

The chance to see into the future and know how much a customer is going to spend with you is an opportunity that no business would ever turn down. Unfortunately, without any time-traveling DeLoreans, crystal balls (or an incredible discovery by a quantum physicist) this isn’t likely to happen any time soon.

The closest thing that we have to a crystal ball in marketing is predictive analytics – a technique that is much older than you might think, with origins that go back as far as the 1940s. 

Bristol, (UK) and Raleigh, NC (US) - Jan. 17, 2019

Park Group plc, the UK’s leading provider of prepaid gift cards, multi-retailer gift vouchers and digital rewards services, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalization capabilities.

• Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing.
  
  
• The platform will enable cross channel personalization by integrating email, mobile, direct mail and SMS marketing channels.