BlueVenn celebrate the success of its inaugural JOIN Digital data marketing conference

JOIN Digital, BlueVenn’s inaugural online data marketing event, ended yesterday after two days and 15 informative sessions from 16 industry experts. The marathon event ran across Wednesday November 15 and Thursday 16, with each day screening back-to-back live sessions to hundreds of marketing and data professionals from across the globe.

If you missed it, you can catch the whole of JOIN Digital 2017 on-demand here.

Topics: News

BlueVenn collaborate with Throtle to add identity resolution services, to build richer customer profiles and more engaging marketing strategies across the customer journey

Bristol, UK, & Boston, MA. November 20, 2017: BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announced today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution.

Topics: Press Release News

9 tips to reduce cart abandoment on mobile

As we approach the busiest time of year for shopping, retailer's thoughts inevitably turn to opitmizing the shopping experience. More specifically, ensuring conversions from smartphones and mobile devices are as stress-free as possible.

The incentives couldn't be greater. Studies from eMarketer show that mobile-based purchases in the US have increased by over 50% in the last year alone, with retail m-commerce sales expected to generate in excess of $102 billion. Similar increases have been recorded in other parts of the world, with nearly a third of all online orders from the UK, France and Germany in the 2016 Christmas period coming from a mobile phone.

Safe to say, the smartphone has taken center stage in retail e-commerce.

10 terrifying marketing and data statistics

Halloween means carved pumpkins and apple bobbing. Perhaps hanging out at a party with half a dozen people dressed up as Pennywise the clown or Eleven from Stranger Things. For most, Halloween goes hand in hand with horror.

Yet, while marketers may be scared of ghosts and ghouls and other spooky happenings, nothing will send a chill down their spine quite like some of these terrifying statistics.

So, steel your nerves for some chilling marketing facts and figures that are sure to give even the bravest marketer nightmares…

Retailers transform the holiday shopping experience with BlueVenn's eCommerce integration

As they do every year, retailers are crossing their fingers for a successful holiday shopping season. However, achieving this should be less about hope. It should be more about the successful integration of their online and offline channels and delivering a seamless customer experience.

BlueVenn has revealed its continuing mission to help retailers succeed in a multichannel world. Here, we announce three new e-commerce connectors to our Customer Data Platform, for the Shopify, Magento and WooCommerce platforms.

Topics: News

BlueVenn invite marketing professionals to its two-day online data marketing event, JOIN Digital, this November

BRISTOL, UK & BOSTON, MA. October 20, 2017: BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

From AI and predictive analytics to customer data platforms, customer journey optimization and identity management, JOIN Digital is an interactive and online two-day event, featuring over 15 online seminars focused on customer marketing, and how to tackle the complex landscape of big data, analytics and customer journeys.

Topics: Press Release News

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

Topics: Press Release News

Why your personalized marketing needs to be better

When we look at a modern, data-driven approach to marketing, website personalization is one of the most successful strategy for connecting with customers on a one-to-one basis.

As a way of 'humanizing' digital marketing, personalization demonstrates that your brand cares about a customer’s individual needs, and that you are capable of (and dedicated to) meeting them.

As customers become more aware of their own digital footprint, and how their data is used for personalization, it’s something they have increasingly come to see as an expectation from all businesses they engage with.

Topics: Article

Show report: BlueVenn at TFM17

Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

Topics: News Article

Refining data is tough. Here’s how to make it easier

We’ve heard a lot of late about how data is the new oil. That’s largely because it is not only valuable, but the lifeblood of the economy. There’s another reason why the analogy is apt: like oil, data is often difficult to extract and expensive to refine.

Many companies are finding this out the hard way.

According to recent research we conducted, most marketers are caught in a conundrum. They realize that culling and synthesizing data is integral to taking a 360-degree single customer view. However, they also know that they’re over their heads when it comes to making sense of such data.

Topics: Article