Gone are the days when a customer used to be loyal to a brand by default. The abundance of choice in today’s world, the increased competition from digital disruptors like Amazon and eBay, and the accessibility of reviews and third party recommendations all make building a customer loyalty strategy more difficult than ever.

Data analytics is an essential function of any marketing department, but sadly underutilized for a variety of reasons. Firstly, the analysis and preparation of data is rarely the reason that marketers get into the profession. Often a skill that comes with IT and technical-related jobs, data crunching is not always a task that is as glamorous as working on creatives, the brand positioning or briefing in the latest advertisement.

Optimizing the customer experience should be a top priority for every business! Whether this is to boost customer loyalty, create differentiation from your competitors, or provide the best brand experience for your customers, it's essential that organizations focus their efforts on delivering truly personalized and consistent experiences across all offline and online channels.

During the lead up to the introduction of the General Data Protection Regulations (GDPR), customer data, privacy and consent for marketing became the obsession for pretty much every business across Europe. And now "GDPR mania" is set to come to the US, with the announcement that California is due to implement its own similar regulations known as the California Consumer Privacy Act.

Due to come into effect on January 1^st 2020, this new set of regulations is considered by some to be the most robust privacy protection measure ever seen in the United States.

In parallel, according to leading analyst firm Gartner, between 5% to 20% of organizations have now adopted a Customer Data Platform (CDP), and many organizations across Europe have been investing in CDP technology to help mitigate risks borne out of the GDPR.

Customer insight is all about analyzing data to better understand your customers, helping you make better decisions about how, when and what to sell them. These better decisions will result in campaigns or strategies becoming more effective and more efficient, resulting in increased profitability.

There can’t be many industries beyond insurance where customers purchase a product in the hope of never using it. Unlike other sectors, who have the opportunity to engage with their customers and build relationships with them through regular and continued service, only rarely will those who buy insurance products experience what they really have to offer. With so many customers putting very little value in insurance, it's little wonder that price – rather than brand, reputation or service – becomes the main motivator for purchase.

The BlueVenn 2018.2 software update incorporates a host of new personalization, segmentation and data management capabilities, alongside performance enhancements and administrative improvements. By popular demand we also have new integrations for Textlocal and Amazon S3.

Once used by only the most prosperous businesses, marketing automation has the ability to mechanize marketing activities – such as SMS, emails, social media and other functions. The aim of marketing automation is to free up the time of marketers to focus on other, less laborious and time-consuming tasks.

Audience profiling is the process of defining exactly who your target customer is by unifying and analyzing consumer buying behaviors across multiple platforms and touchpoints. By segmenting and profiling customers into groups that all share similar behaviors, marketing campaigns can then be built around each segment to optimize the success of the campaign and improve the targeting of personalized offers and content.

This week, on Thursday June 28th, JOIN Digital will bring together a collection of our MarTech partners for eight online-only learning events.

JOIN Digital is free to attend and includes eight online sessions packed into one day, where you can discover the latest marketing technology trends, engage with Customer Data Platform experts, learn from GDPR consultants, benchmark your email marketing metrics and hear from real-world brands using real-world marketing automation solutions.

And one of the best things about JOIN 2018 is that it’s all happening in one place – online!

Click here to go to the JOIN Digital 2018 Registration page to sign up now >>