Customer experience is far more than just providing good customer service. It encapsulates the whole process that the customer goes through and should refine every possible touchpoint of your business to deliver the most positive customer experience possible. Customer experience management is the collection of processes a company uses to track, oversee and organize every interaction with a customer throughout the customer lifecycle.

After its emergence in the 1980’s, marketing automation was reserved only for the wealthy and powerful businesses with vast customer bases. It was an incredibly expensive, highly bespoke tool that could only be built in-house.

However, due to the rise of third-party suppliers and the development of technology over recent years, marketing automation platforms are more available than ever before, and the benefits they provide and the reasons every marketer should be using them just keep on growing. As of 2018, 49% of companies are now regularly using marketing automation.

Consumer insight is used by marketers to find patterns and trends in their customers’ purchasing habits and discover precisely what is important to them, with the aim of using the findings to improve the effectiveness of campaigns. This type of data analysis is becoming more and more integral to the marketing strategies of many organizations as they look to improve declining results from direct marketing. In fact, our Data Deadlock report found that 86% of today’s marketers believe that they need to collect as much information as they can on their customers, showing that the majority are focused on gaining insights-driven solutions.

In today’s digital and fully connected world, customers are taking increasingly complex journeys consisting of multiple touchpoints. Customers are also now able to interact with an organization through more channels than ever – such as email, websites, social media, mobile, direct mail, etc.

The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.

Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.

With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Bristol, UK and Boston, MA. April 19, 2018: BlueVenn, the first and only Customer Data Platform (CDP) with integrated multi-channel marketing automation, is proud to announce its status as a General Technology Partner for Magento Commerce, the worldwide leader in cloud digital commerce innovation. This partnership enables Magento users to unify all of their online and offline data into a Single Customer View, with access to a central marketing automation platform for initiating analytics, decisions and building multi-channel campaigns.

A long-standing problem that marketers experience time and again is their lack of access to quality, usable data. This inability to utilize data at the time when it’s needed means that it's difficult to communicate the right message to the right customer at the right moment. And with your data spread over multiple silos, it’s an overwhelming challenge for marketers to wade through different pools of data to find the information they need.

So how does a Customer Data Platform (CDP) solve these problems?

Marketers are always looking for new and improved ways to make personal connections with their customers. Yet as technology, websites and the online experience develops, so do customer expectations of a personalized brand experience.

It can be a relentless challenge trying to keep up with new technologies, not to mention all the acronyms and buzzwords that come along with them.

Our new eBook, A Marketer’s Guide to Customer Data Platforms, is here to clear up some of this confusion by delving into precisely what a Customer Data Platform (CDP) is and why it’s vital for marketers to recognize the differences between them and other forms of data solutions.