BlueVenn Blog

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Bristol, UK and Boston, MA. April 19, 2018: BlueVenn, the first and only Customer Data Platform (CDP) with integrated multi-channel marketing automation, is proud to announce its status as a General Technology Partner for Magento Commerce, the worldwide leader in cloud digital commerce innovation. This partnership enables Magento users to unify all of their online and offline data into a Single Customer View, with access to a central marketing automation platform for initiating analytics, decisions and building multi-channel campaigns.

A long-standing problem that marketers experience time and again is their lack of access to quality, usable data. This inability to utilize data at the time when it’s needed means that it's difficult to communicate the right message to the right customer at the right moment. And with your data spread over multiple silos, it’s an overwhelming challenge for marketers to wade through different pools of data to find the information they need.

So how does a Customer Data Platform (CDP) solve these problems?

Marketers are always looking for new and improved ways to make personal connections with their customers. Yet as technology, websites and the online experience develops, so do customer expectations of a personalized brand experience.

It can be a relentless challenge trying to keep up with new technologies, not to mention all the acronyms and buzzwords that come along with them.

Our new eBook, A Marketer’s Guide to Customer Data Platforms, is here to clear up some of this confusion by delving into precisely what a Customer Data Platform (CDP) is and why it’s vital for marketers to recognize the differences between them and other forms of data solutions.

We’re pleased to announce that the latest BlueVenn software update, BlueVenn 2018.1, is available from March 30. In this installment, the R&D team has implemented a host of new features, including exciting new customer journey planning and cluster modeling.

Release date for BlueVenn 2018.1: March 30, 2018

Here are some of the highlights from this latest update:

Communicating more effectively with customers is a key objective for every marketer. Using customer data for marketing has long been an integral part of this process, but often it is a complex task to efficiently analyze this data in order to spot customer trends and patterns. Particularly with much of this data held in disparate business databases and difficult for marketers to access.

As technology, websites and the online experience advances, so too do customers’ expectations of a tailored experience. As a result, marketers are always looking for new and improved methods of creating personalized connections.

Bristol, UK and Boston, MA. March 12, 2018: Customer Data Platform provider BlueVenn invites marketers to attend BlueVenn Relevance this week. This free, online, one-day event aims to educate marketers about the exciting new technologies enabling brands to create timely, personalized offers and content for their customers.

Bristol, UK, & Boston, MA. 07 March, 2018: BlueVenn, the original multi-channel Customer Data Platform (CDP) provider, today announces its data partnership with FullContact, a leader in identity resolution and customer intelligence.