Infobase and Vault select the BlueVenn CDP for omnichannel marketing and customer insights

Raleigh, NC and New York, NY, June, 2020 - BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America’s leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges & universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns.

Topics: Latest News & Press Releases

BlueVenn announce partnership with InfiniteIQ Consulting

Raleigh, NC and Atlanta, GA, June, 2020 - InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities.

Topics: BlueVenn Latest News & Press Releases partner

What is Next Best Action and how to use it to evolve the customer experience?

Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to marketing that considers multiple different actions that could be taken for a specific customer and then decides on the best one to provide. Moreover, Next Best Action commonly requires the need for automated self-learning decisions, using machine learning, to make a decision in real-time that will improve the chances of a conversion at the moment that a customer is making a purchase decision.

Topics: predictive analytics marketing automation next best action

What’s in the latest 2020.2 Update?

The BlueVenn Marketing Hub combines two powerful omnichannel marketing tools - the powerful BlueVenn UNIFY Customer Data Platform to unify customer data into a single view of the customer, and BlueVenn ENGAGE for customer analytics, segmentation and advanced omnichannel marketing automation.

Each year, BlueVenn releases 4 major software updates and we’re delighted to announce a range of new and updated functionality in version 2020.2 to help our customers on their path towards personalized, 1-to-1 marketing.

Topics: BlueVenn update

BlueVenn selects b.telligent to support its Customer Data Platform expansion into Germany and Switzerland

Topics: Latest News & Press Releases

Creating an effective omnichannel Customer Journey using Microsegments

Customers expect to be able to mold their personal experience with a brand to meet their exact requirements, and in the current climate that means a seamless online buying experience. As they go meandering through seemingly unlimited marketing channels - perhaps browsing on a mobile device, hitting independent review sites, heading into a store to examine the product (remember that time?!), before summoning up a discount code and placing an order over the phone - the marketer's challenge is to keep up with the customer, and predict these outcomes in advance so they can deliver the best customer experience at scale.

How can marketers stay one-step ahead of this seemingly random journey to push the customer towards a purchase? How can they measure what effect marketing efforts are having on the customer experience?

Topics: customer journey

JOIN Digital – a pop-up series of online conferences for marketers

Were you planning to attend shows, conferences and events this year? If so, you’re not the only one. With the world of MarTech forever evolving, these events provide marketers with the chance to step out of their daily routine to discover the latest trends, interact with their peers, attend demonstrations of new products or learn from experts through masterclasses and presentations. Now you can do all of that online – every Wednesday (or “Vennsday” as we like to call it), starting April 22!

Topics: Webinar JOIN Digital

VSO selects BlueVenn to help optimize its database and automate campaigns to support its mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organization achieve its mission through a better understanding of its database and improved targeting of supporters to maximize revenue and donations.

Topics: Latest News & Press Releases Business news

How a user interface ensures a CDP is truly ‘marketer controlled’

By the CDP Institute’s RealCDP definition, a true Customer Data Platform must be able to ingest data from any source, capture the full detail of that data and retain it indefinitely (subject to privacy constraints), create a unified profile of an identified individual (that is, a Single Customer View or SCV), and share that profile with any system that needs it. This sounds like a marketer’s dream – but doesn’t guarantee that marketers will be able to access and leverage that data to gain insights, enrich the customer profile, and meet regulatory obligations. For that, an added user interface is needed.

Topics: data management predictive analytics data privacy journey mapping data analysis customer journey orchestration data analytics omnichannel marketing segmentation compliance user interface

How can retailers benefit from a CDP?

A use case is a statement of what a marketer wants to get out of a project, system or platform. Whether they work for a single or multi-brand retailer, if the business operates on at least two channels, marketers are going to face these use cases as the Top 5 requirements for a Customer Data Platform (CDP):

Topics: data management Data Quality retail data ownership Customer Data Platform marketing automation cdp omnichannel marketing compliance