Iain has 30 years’ experience at the forefront of the database and analytics market, having founded BlueVenn’s sister company Blue Sheep in 1986. He continues to bring invaluable foresight to the business, drawing on his knowledge of CMO challenges, customer insight tools and data aggregation.
Iain actively contributes to the direct marketing industry, currently holding a position on the executive board for the Direct Commerce Association (DCA). Iain also held a position as the Chair of IDM Data Council in the UK for nearly six years, and board member of the DMA. Iain is also Visiting Professor at the University of the West of England in Bristol, UK.