BlueVenn has today announced the acquisition of MarketDeveloper, a UK Single Customer View SaaS technology vendor, to extend the functionality of its Customer Data Platform, and provide enhanced customer data management capabilities.
As well as new data loading and ETL tools for integrating customer data across the business, it will provide modern data compliance requirements for Subject Access Requests and the right to have data erased.
The transaction will see the MarketDeveloper Single Customer View functionality built into the BlueVenn Customer Data Platform, resulting in quicker deployments and a new interface enabling everyday marketers to maintain a unified customer database internally, without the need for complex or expensive agency services.
BlueVenn is committed to retain its position as the leading Customer Data Platform (CDP) in the market, and researched the industry for up-and-coming software vendors that could provide specific 'marketer-controlled' data management functionality to enhance the existing BlueVenn technology offering.
The decision to acquire MarketDeveloper was the result of extensive research across the US and UK markets, and is now fully integrated within the existing BlueVenn Customer Data Platform and multi-channel marketing solution, to provide its customers with more control of their data than ever before.
A new product launch is due to be announced in the coming days with more details available very soon.
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