Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.
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Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.
CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.
Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.
By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.
In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!