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BlueVenn and Upland CXM join London Research to discuss the marketing technologies and tactics to become leaders in customer experience marketing.
A Customer Data Platform integrates customer data, transactions and behaviors from across the organization to create a Single Customer View (SCV). But what happens when you let real-time customer feedback, sentiment and the Voice of the Customer into your unified customer view? What if you could trigger, or cancel, in-the-moment campaigns, and dynamically alter the customer journey based on feedback?
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The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!