The BlueVenn Customer Data Platform blends online and offline data to create your Single Customer View and dramatically improves results with integrated analytics, segmentation and omnichannel customer journeys
Customer journey optimization is not just about stepping in at the right time to assuage negative customer experiences, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem, ensuring that customers do not 'fall through the gaps' as they continue their voyage.
Every 2 weeks you can register to see the latest in cutting-edge marketing automation technology from BlueVenn.
You'll see how to:
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer.
The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage.
You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
