Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.
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In this webinar we’ll delve into more results from our recent survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
Creating a single view of the customer, by unifying customer touchpoints across offline and online channels, is the first step towards a successful customer experience marketing strategy, and in this joint webinar, consultants from Allant Group and BlueVenn, will explain a formula and 5 crucial elements, for brands to follow when embarking on a transformational customer data project. Registrants will also exclusively receive a copy of a new Customer Data Maturity Model, proof points and statistics for creating a business case, and a Customer Data Transformation Map to help plan the project.
Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.
This interactive webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.
Report authors Andrew Campbell and Linus Gregoriadis will unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.