Platform Demo

 

Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

• Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
• Use predictive analytics to make real-time decisions that positively affect the customer journey
• Improve targeting of campaigns using segmentation and RFV modeling.
• Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
• Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

Webinar

On-demand Recording

 

Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.

Webinar

On-demand Recording

 

BlueVenn and Upland CXM join London Research to discuss the marketing technologies and tactics to become leaders in customer experience marketing.

A Customer Data Platform integrates customer data, transactions and behaviors from across the organization to create a Single Customer View (SCV). But what happens when you let real-time customer feedback, sentiment and the Voice of the Customer into your unified customer view? What if you could trigger, or cancel, in-the-moment campaigns, and dynamically alter the customer journey based on feedback?  

Sign up now on the Digital Doughand improve your customer experience.

Webinar

On-demand Recording

 

The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!

Discover how:

• To apply Intent Data to both B2B and B2C marketing strategies
• To supercharge your retargeting and advertising strategy using Intent Data
• The different types of Intent Data and why they’re important
• Intent Data fits into your scoring models