Platform Demo

 

Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

• Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
• Use predictive analytics to make real-time decisions that positively affect the customer journey
• Improve targeting of campaigns using segmentation and RFV modeling.
• Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
• Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

Webinar

11am EDT / 3pm GMT - October 28, 2020

 

We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries.

You will learn:
- The types of organizations that benefit most from a CDP
- Examples of common issues a CDP solves
- Why not all CDPs are the same & what to look out for
- Which features your industry is most likely to benefit from
- How to kick-start your CDP project

Webinar

10am EST / 3pm GMT - November 18, 2020

 

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection

Webinar

On-demand Recording

 

Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult.

In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.