Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.
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Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.
By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.
In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
When you generate 4 prospects that fundamentally look the same (the same job function, same company size and industry) how do you prioritize who to put your sales efforts into?
In this session, Anthony Botibol, VP Marketing at leading and award-winning CDP vendor BlueVenn, will show how a CDP can derive real business value by helping to ensure that your sales and marketing teams focus on prospects that have the biggest chance to spend big and how to ensure you don’t waste time on “tyre kickers”.
Anthony will showcase the example of a simple model that B2B organizations can utilise through the power of a CDP, and how one organization achieved a 30% increase in profits by simply changing the data that feeds their marketing campaigns.
The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!