A customer data platform for marketers to undertake customer analytics and execute omnichannel customer journeys. The software blends online and offline customer data into a 360 degree view and serves up usable customer insight to improve results at every step of the customer journey.
400+ customers | Thousands of users | Millions of uniquely targeted campaigns
Read more to learn how 600 UK and US marketers are using data in 2017, future trends and how this aligns with consumer thinking.
Marketers claim to be confident in their abilities to analyze complex data. Is this confidence translating into more efficient marketing campaigns? Many consumers seem to disagree, indicating that they are not satisfied with the way they are being targeted. Is the volume of data and the increasingly complex customer journey to blame?
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage.
You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.