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Cross-Journey Optimization is a term that we use at BlueVenn to describe the optimal use of unified data and marketing channels to evolve from linear one-to-many campaigns to a targeted ethos of one-to-one customer journeys that deliver a consistent message across all marketing channels.
In this webinar you’ll see and learn how marketers can deliver a contextual and omnichannel conversation across the entire customer journey ecosystem.
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?
In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.
