The BlueVenn Customer Data Platform blends online and offline data to create your Single Customer View and dramatically improves results with integrated analytics, segmentation and omnichannel customer journeys
A customer data platform for marketers to undertake customer analytics and execute omnichannel customer journeys. The software blends online and offline customer data into a 360 degree view and serves up usable customer insight to improve results at every step of the customer journey.
400+ customers | Thousands of users | Millions of uniquely targeted campaigns
What is a 'true' Single Customer View? How is an SCV different from aggregated databases? What are the benefits and how can an SCV be used for personalization and segmentation? Find these answers and more!
Whether you are a marketer getting to grips with the concept of a Single Customer View (SCV) and how it fits in with Customer Data Platforms, need to know about what your organization should consider before building one, or want to better understand the ROI from an SCV, The Ultimate Guide to Single Customer View has the answer.
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Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.
During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing.
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage.
You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.