Platform Demo

Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

• Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
• Use predictive analytics to make real-time decisions that positively affect the customer journey
• Improve targeting of campaigns using segmentation and RFV modeling.
• Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
• Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

Webinar

10am EST / 3pm GMT on January 27, 2021

Join this webinar as we run through the results of a December 2020 survey of 4000+ consumers and 500+ retailer marketers to understand how consumers are becoming more multi-channel than ever before, and solutions for ensuring that your data, technology, processes and culture can adapt to the rise of the hybrid consumer in 2021 and beyond.

This webinar is for marketers working in the retail industry. You will learn:

• How to promote both in-store and online purchases with our omnichannel customer journey template (that you can use tomorrow)!
• What our survey results suggest regarding buying trends for 2021
• How a CDP can help you to understand the past, present and future buying behavior of your customers, so you can adapt your strategy to match their requirements and preferences
• Examples of winning tactics brands are using to adapt to the ‘new normal’

Webinar

10am EST / 3pm GMT on February 24, 2021

With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.

CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.

In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.

Webinar

On-demand Recording

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection