Customer Data Platform and Omnichannel Marketing Hub

Unified Data | Customer Insights | Omnichannel Campaigns

"Connecting Marketers with Customers"

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BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements.

Our unique drag & drop customer analytics, segmentation and predictive tools transform marketers into data scientists to optimize every online or offline customer touch-point.

Marketing Automation Software

BlueVenn’s guide to multi-touch attribution eBook

NEW BlueVenn’s guide to multi-touch attribution

Complex customer journeys require marketing leaders to use multi-touch attribution to better understand which campaigns and touchpoints are delivering.

Download now

We play nicely with your existing marketing stack

Check out some of our integrations and connectors

BlueVenn connectors and integrations
BlueVenn Customer Data Platform Demo

Watch a BlueVenn Customer Data Platform Demonstration

Platform Demo

11am EDT / 3pm GMT on October 27, 2020 


Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

  • Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
  • Use predictive analytics to make real-time decisions that positively affect the customer journey
  • Improve targeting of campaigns using segmentation and RFV modeling.
  • Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
  • Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

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5 Common Customer Data Platform (CDP) Use Cases


Webinar

11am EDT / 3pm GMT - October 28, 2020

 

We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries.

You will learn:
- The types of organizations that benefit most from a CDP
- Examples of common issues a CDP solves
- Why not all CDPs are the same & what to look out for
- Which features your industry is most likely to benefit from
- How to kick-start your CDP project

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Customer segmentation: key models every successful marketer is using

Webinar

10am EST / 3pm GMT - November 18, 2020

 

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection

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Step by step guide to an effective omnichannel marketing approach

Webinar

On-demand Recording

 

Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult.

In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.

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We'll get back in touch to arrange a tour of the BlueVenn Customer Data Platform with one of our consultants 

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 Customer analytics and real-time omnichannel customer journey optimization