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By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.
We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection