Platform Demo

Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

• Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
• Use predictive analytics to make real-time decisions that positively affect the customer journey
• Improve targeting of campaigns using segmentation and RFV modeling.
• Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
• Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

Webinar

10am EDT / 3pm BST on April 27, 2021

Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

Webinar

On-demand Recording

A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. 

We've teamed up with our partners Fresh Relevance to share best practices for data driven personalization.

What's on the agenda?

• Tips for creating personalised customer experiences at scale
• Find out how to use your contextual, demographic, behavioral, website, app and email data to it's full potential
• Join one of our interactive breakout sessions to dive deeper into the topics
• Plus if you fancy a bit of post-event networking with your fellow marketers, join our speed networking session to get paired up with other marketers for quick 5 minute conversations

Webinar

On-demand Recording

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection