Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.
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With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.
CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.
In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.
By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.
We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection