Platform Demo

 

Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.

You can see how to:

• Create a Single Customer View of all your customer data sources for targeted marketing and trustworthy analytics.
• Use predictive analytics to make real-time decisions that positively affect the customer journey
• Improve targeting of campaigns using segmentation and RFV modeling.
• Orchestrate real-time, omnichannel marketing campaigns and customer journeys.
• Use real-time personalization, utilizing all online and offline touchpoints, to increase conversions.

Webinar

10am EST / 3pm GMT on March 25, 2021

A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. 

We've teamed up with our partners Fresh Relevance to share best practices for data driven personalization.

What's on the agenda?

• Tips for creating personalised customer experiences at scale
• Find out how to use your contextual, demographic, behavioral, website, app and email data to it's full potential
• Join one of our interactive breakout sessions to dive deeper into the topics
• Plus if you fancy a bit of post-event networking with your fellow marketers, join our speed networking session to get paired up with other marketers for quick 5 minute conversations

Webinar

On-demand Recording

 

With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.

CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.

In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.

Webinar

On-demand Recording

 

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:
- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection