Increase your marketing potential with the BlueVenn Customer Data Platform

Connect all your customer data to create a Single Customer View and dramatically improve results with analytics, segmentation and personalized, omnichannel customer journeys

Customer Journey Platform

The Monster Under the Bed

Data duties take up more of their time than ever, yet most marketers don't want to become data scientists. Instead, they want marketing tools to make the tasks of unifying, cleansing and matching customer data more automated. This report takes a look at data analytics to learn whether there is a 'marketing skills gap' – or a 'marketing technology gap'.

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Customer Journey Optimization: Following in the steps of your customers

Customer Journey Optimization: Following in the steps of your customers

Webinar 

Weds, Mar 22, 2017
10:00am EST / 3pm GMT

Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

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Top 5 Tips for Data Marketing Maturity

Top 5 Tips for Data Marketing Maturity

Webinar 


Available on-demand

‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. 

In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.

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Marketing Transformation in 2017 :: Driving change in your organization

Marketing Transformation in 2017 :: Driving change in your organization

Webinar 


Available on-demand

This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

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Customer Data Platform vs Single Customer View vs
Data Management Platform

Webinar 


Available on-demand

CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? 

In this webinar, Jim Kelly, Principal Consultant at BlueVenn guides you through these troubled waters so you can set a course for more successful marketing in 2017.

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Upcoming events

Marketing Week Live
South by Southwest
BlueVenn User Conference 2017

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Learn how customer analytics and real-time omnichannel customer journeys is done properly!

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 Customer analytics and real-time omnichannel customer journey optimization