Register for a LIVE tour of the BlueVenn Omnichannel Marketing Hub and Customer Data Platform.
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Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.
In this webinar, we’ll take you through the core elements of what makes a Customer Data Platform and why your organization might need it.
In this webinar we’ll delve into more results from our recent survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.
This interactive webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.
Report authors Andrew Campbell and Linus Gregoriadis will unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.
