Customer analytics and real-time omnichannel customer journey optimization

Join thousands of marketers learning more about their customers and delivering millions of outstanding, omnichannel customer experiences with the BlueVenn Marketing Platform

Customer Journey Platform

Intervening in the customer journey

Download this eBook to understand the shift from multi-channel marketing to omnichannel marketing and the thought process for transitioning from 'campaigns' to 'customer journeys' to deliver better customer experiences.

Download eBook ›Register for Webinar ›

Intervening in the Customer Journey

Intervening in the Customer Journey


Wed, October 26, 2016
10am EDT / 3pm BST

In this webinar Marketers, CRM and eCommerce professionals will learn; the 4 ways of intervening in the customer’s journey to optimize purchases; how to combine batch and real-time capabilities to drive personalisation as well as key considerations for a personalisation project.

Register now

Customer Journey Optimization

Cross-Journey Optimization


Wed, November 16, 2016
11am EST / 4pm GMT

A deeper understanding of the customer journey is changing the way organizations engage with their customers.

In this webinar, we will discuss how marketers need to change the way they think about old metrics and campaigns that have little or no relevance in the new age of the customer, and how marketers can use ‘cross-journey communication’ to better manage the customer experience.

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Customer Journey Optimization at AAA

Optimizing Customer Journeys with the AAA

Webinar On-demand

From Tues, October 18, 2016

Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA)

Watch now

SCV: Mythical Beast or Reality?

Single Customer View: Mythical beast or reality?

Webinar On-demand

From Wed 5 October, 2016

This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

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In August of 2016 BlueVenn conducted a landmark survey of 202 decision-making marketers across the US and UK. The results are presented in a marketing report with a difference –
the Defeating the Mythical Beasts of Marketing storybook.
Marketing Myths storybook and characters